Retailers and wholesalers can improve merchandising by tracking the products customers search for on the site through internal site search. Currently, two-thirds of the top e-merchants use data from site search tools to improve their ability to offer shoppers more of what they seek. This tactic is sure to increase your visitor-to-sales ratio. While internal site search functionality is not … read more »

One of the biggest questions a new CEO has to answer when starting up a web business is “What OS should I use?”. Once again, more questions need to be asked before making that decision. So before we begin with the questions, lets make sure we all know what we’re talking about. The operating system (OS) is a layer in … read more »

OK, so 99% of ad agencies are probably good and have nothing but the best intention. But, get a load of this one! We recently picked up a new client ( whom a salesperson had contact with for many months, but the account was brought in this week to us by their agency). Shortly after receiving the order for the … read more »

Several eye tracking studies have shown that shoppers are not looking for bells and whistles on ecommerce web sites. Rather, they seem to focus on navigation aids such as the search box and navigation bars. To prove the validity of these findings, MarketingSherpa conducted a study on a sample of retailer home pages, asking consumers what they do when they … read more »