Yesterday MySpace re-launched its video sharing site, renaming it MySpaceTV. The New York Times reports that this is a serious attempt by News Corp, the owner of MySpace, to challenge YouTube. As with YouTube, users of the new service don’t have to be signed in as members of the MySpace community to share their videos. The way it was set up … read more »
According to the Search Engine Marketing Professionals Organization (SEMPO), North American advertisers spent US $9.4 billion on search engine marketing in 2006, a 62% increase from the year before. This was a whopping 750% increase from the year 2002. This is exciting news for SEM professionals. One of the most promising and lucrative methods seems to be that of pay-per-click … read more »
Wholesalers and retailers need to understand the whys and wherefores of shopping cart abandonment to anticipate customer concerns while learning obstacles to order completion and site navigation. This can increase future conversion rates as well as reduce your costs. Why Customers Leave Customers leave for various reasons. Common factors include: High shipping costs Requests for registration Requests for personal information … read more »
Unless you’ve been living under a rock somewhere, you’re probably aware of the public’s growing concern over environmental issues. It’s allover the media, from television commercials to news broadcasts and everywhere in between. Surely you’ve seen (or have at least heard of) Al Gore’s documentary “An Inconvenient Truth” in which he discusses the politics, economics, and scientific evidence of Global … read more »
While ecommerce has been around since the late ‘90s, online sales have grown phenomenally since then with consumers buying big-ticket items like computers, cars and even diamonds online. Does it pay to have a retail location anymore? Yes and no. U.S. ecommerce sales for 2006 were $108.7 billion, up 25 percent from 2005 (U.S. Census Bureau). The Internet as a … read more »
A happy customer will buy and buy again, in addition to telling others about your site. So why is it that many retail and wholesale sites give customers short shrift when it comes to Web site usability? There are still many unrealized opportunities in ecommerce, but you have to make it easy for customers to shop when they visit your … read more »
Because today’s audience is so fragmented, it’s always a good idea to look for new communication channels. With the advent of social media and consumer control in advertising, the Web now provides many different ways to reach consumers. When search engines were first debuted, the Web changed marketing strategies from “push” to “pull.” This is a better way to advertise … read more »
