Today’s smartest shoppers are not paying retail prices for sporting goods. Why should you? If you know where to look, you can get a whole array of sporting goods at wholesale prices. That means you’re only going to pay about half of what you would at a retail location, and you can still get the same high-quality sporting goods you … read more »
Vertical search, which has steadily gained user traction over the past few years, is about to explode. Jupiter Research predicted two years ago that vertical search would drive industry growth and so far they’re pretty right on. Outsell conducted a study just last year titled “Vertical Search Delivers What Big Search Engines Miss” which reinforced Jupiter’s claim that vertical search … read more »
The plan in your head seems simple enough: bid on keywords on pay-per-click (PPC) engines then watch your business skyrocket. Some marketers do achieve instant success. However, many are losing money because they’ve got gaping holes in their PPC strategy. Don’t overlook the basics! Search engines such as Yahoo! and Google allow you to bid on keywords and drive visitors … read more »
Let’s face it: Kids these days are getting fatter. Waistlines are expanding at an alarming rate. Childhood obesity has now reached epidemic proportions, and not just among the world’s most affluent nations. The International Obesity Task Force estimates that over 22 million of the world’s children under the age of 5 are currently overweight or obese. Even in some parts … read more »
According to a new Forrester report, Europeans will double their spending on online marketing over the next five years from about $10.3 billion in 2006 to over $22.1 billion in 2012. Over 25,000 consumers in France, Germany, Italy, the Netherlands, Poland, Spain, Sweden and the UK were polled while interviews were conducted on twenty-four major European marketers. According to the … read more »
Search engine marketing (SEM) and search engine optimization (SEO) are not created equal, for a lot of reasons. At a very basic level, search engine marketing involves click costs while search engine optimization works through free “organic” traffic. Those two facts are the basis of a popular myth: that it’s a lot easier to get good return on investment (ROI) through SEO than … read more »
