Digital marketing service provider Coremetrics has just released Coremetrics 2008, a product designed to help marketers with their contextual marketing. The product allows businesses to accurately target the most invaluable customer segments using a variety of techniques rather than just using behavioral targeting which doesn’t give the whole picture. Brian Tomz, director of product strategy at Coremetrics said, “The strategy … read more »

While perusing through my SEM news feed this afternoon I was struck by a link that asked “Are You A Newbie, A Novice, A Master or A Dark Lord of SEO?”  “How curious and clever,” I thought to myself.  I had to take the bait.  When I clicked on the link I was directed to an SEO quiz.  I took … read more »

A new study on loyalty program trends has been conducted by loyalty marketing consultancy and publisher Colloquy. The study, titled “Segment Talk: The Difference Engine—A Comparison of Loyalty Marketing Perceptions Among Specific U.S. Consumer Segments,” surveyed three thousand consumers and focused on three loyalty industry categories: financial services, travel and retail. Colloquy and its research partner found that over 40% … read more »

Personalize Pay-Per-Click Ads with Dynamic Keyword Insertion The sweet spot of successful pay-per-click (PPC) search advertising is personalizing search results to an audience of one. Steps from Online Searcher to Click-through to Customer Sale or Conversion are straightforward: Search marketers write the “right” paid-ad text headlines and targeted descriptions, within their keyword bids. Their paid ads display in top positions … read more »