Are there still any search marketers and online commerce entrepreneurs out there who haven’t seen the light on Web 2.0 – developing social media site tools for user input and user-generated content? This should be a tipping point: Even politicians do Web 2.0 now. Politicians! Is nothing sacred? I just got an email from California Senator Barbara Boxer, even though … read more »

That is the question…However, the answer would most likely depend on who you ask. Joao Machado, online associate director for Mediaedge, would certainly answer, “TO WEB!” Jaoa along with his team most recently launched a new campaign for the all-new 2008LR2. Machado and his team ran Land Rover’s online segment alongside its traditional advertising methods of television and print ads, … read more »