When it’s down to the bottom line, wholesalers, manufacturers and chain retailers, as well as auction power sellers and small e-commerce storefronts, focus on hard numbers by default. They’re more comfortable with ROI metrics: price points, margins, inventory costs, returned merchandise offsets, return on ad spend, operating overhead, etc. Softer and less quantifiable areas like Customer Relationship Management don’t get … read more »

If you’ve Got It – expertise and deep knowledge on a specialized topic – then you’ve got to Share It. We simply cannot keep Jason Prescott quiet! As CEO and founder of JP Communications (the network of vertical search sites, wholesale product directories and advertising programs, plus news, forums, blogs and social media feeds), Jason is an expert on Vertical … read more »

We’re long past fuming about business logos or advertising messages on anything that moves or is still, dead or alive. We’ve seen brand logos and printed messages on egg shells and fruit, on the back of store receipts and written in the sky over sports stadiums, under bottle caps and over bridges. Urban Guerilla Marketing campaigns have used public sidewalks, … read more »

White Spaces. Digital Divides. Expanding Broadband. Not Rationing Internet Access. Net Neutrality. It all sounds so remote and abstract, so knee-deep in political mudslinging and far-away Policy Objectives. But it isn’t. If you are an online marketer, a buyer or seller or importer or distributor of goods and services, if you find customers or accept orders or do customer service … read more »

I’ve been learning quite a bit about leveraging and embracing quality email marketing strategies while at BlueHornets email conference this week. Everyday, I see so many B2B marketers overlooking all of that valuable data they have by either sending poor email campaigns or doing just nothing at all. There is so much more to having a great web site and … read more »

This one is for you, Betty. And for any online entrepreneur on a budget who needs to go beyond SEO for Beginners. The WholesaleU Blog posted Beginners Guide to SEO with basic steps to get your web site noticed by the Deaf, Dumb and Blind search engine spider “bots,” so that your site shows up on Search Engine Results Pages. … read more »