If you ever doubted the power of search engines, the usefulness of key words or how important both have become in our daily lives, ponder this news. Using a huge database of search terms — such as cough, fever and aches and pains – entered by sick people who go Internet medical sites before seeing the doctor, search engine Google … read more »
Whether you’re a global manufacturer or a national wholesaler, a niche market merchandise seller or regional chain store buyer, change and speed are about move down the product supply chain. If you do marketing, advertising, product sourcing or any corporate branding through Internet media channels, now is the time: Big change is on the way. > National Chief Technology Officer. … read more »
Online advertisers and search marketers have it easy: They get instant feedback on how well their key words pull prospective customers. Or, which pay-per-click ad description draws more clicks to a web site. Or, whether the clickable graphic in a display ad draws more eyeballs if it shows a woman wearing a bracelet, or if it shows a picture of … read more »
No gloating, now. Rumor says the Google-Yahoo mega deal to join online advertising forces is sinking. As noted here in September, an ad partnership between the two largest search engines sure looked anti-competitive. Letting one combo control 70-to-90 percent of the search/display advertising market looked like a negative for small-to-medium online businesses, who’d be out-bid by big national advertisers with … read more »
