Local Search Marketing drives ready-to-buy customers to a brick-and-mortar retail store. Listing your store on Google Maps Business Listings is a targeted way to attract regional customers very cost effectively … it’s free. And, Maps listings just got an upgrade, also free. Here is a Guest Blog from Dale Knauss, producer of the Online Marketing Internet Radio Show RSS.Ray.com. Dale … read more »

In August of 2007 – eons ago – JPC’s Jason Prescott wrote an item here that could be tagged: Buy an Ad OR Rent Trade Show Booth: Not Both. And Industry Magazines + Trade Show Media Does Not Equal Zero Sum Game. Jason’s idea was that “clients” (customers who pay good money and want good returns) don’t really care about … read more »

Plus Size Clothing for women and men has lost the stigma of simply large. Now, Plus-Size leans toward Designer Lines, Loose-fitting Apparel and Comfortable Work Clothes. Wholesalers whose merchandise specialty is plus-size clothing have heard it all — a youth-obsessed culture whose ideal fashion models tend to be anorexic looks like hostile apparel territory. Until now. Look now to TV … read more »

Sacre Bleu!! Does that homage to Denim owe anything to France?? Isn’t denim the most American of fabrics? It clothes gold miners and mall rats … Hippies and soccer moms … cowgirls, rail conductors, pub crawlers in SoHo … chic-casual fashionistas, sleek young Hog riders practicing James Dean, as well as the oiliest roughneck on a drilling rig and the … read more »

If you’re a retailer of fashionable apparel and accessories — but you’re not a big-box retailer with international brand name recognition – then no one has to convince you of razor-thin profits, challenging price point margins or lack of access to lowest-price manufacturer sourcing. In fact, the current global credit crunch is not all that recent to smaller discount apparel … read more »