Wholesalers, Manufacturers and Retailers who deploy search engine marketing to competitive advantage take note: The U.S. is not the only one to change leaders. Yahoo! has a new CEO, Carol Bartz, who plans to restructure the search engine and online portal giant. Online market watchers speculate that Yahoo! will go “back to its future” (be more search focused) … but … read more »
Plus size apparel for women and men is not in that old “just bigger” bin anymore. We noted here a month ago that plus size clothing and lingerie have leaped to celebrity designer lines (think Queen Latifah and British singer Beth Ditto). Plus sizes are in demand as comfort clothes, work clothes and, we speculated, part of a consumer trend … read more »
Retailers of Women’s Apparel: The last thing you do in a down economy is to hunker down and wait it out. Sellers need to go into action mode, like re-think price as the only customer motive (it’s not). Time your wholesale buying and inventory. Sell Customer Experience along with The Goods. Jonathan Gordon, president of Julie Ann Apparel, is our … read more »
Women’s apparel buyers have spied it for over a year. Soft blouse-on tops made from gauzy fabrics, with netting or small crystals and halter or cami-style tops. Floral prints, sheer fabrics and a comeback for flounces, ruffles and tiered clothing … sometimes over leather pants or low-rise denim jeans. Plus, one-shouldered dresses, on sundressses as well as formal evening gowns. … read more »
Anyone who conducts business … or markets and advertises their business … over Internet channels should be an automatic advocate of Net Neutrality. Net Neutrality is not an abstract concept or an obscure street fight among business-suited regulators and lobbyists. Net Neutrality decides the speed, accessibility and reach of every e-commerce business, regardless of size, from Home Office Auction Enterprise … read more »
