As all wholesale suppliers know, search advertising continues to grow and remains the top choice for digital marketers. In today’s economy it is necessary for wholesalers, manufacturers, liquidators and importers to optimize their advertising dollars. The top priorities for B2B marketers are client retention and finding new prospects with a focus on low-cost, high-return marketing tactics.
Suppliers who want to allocate advertising dollars wisely must find a dependable B2B wholesale trade platform and know the benefits of advertising on wholesale search engines. Below are some tips for finding the right trade platform, along with information on the benefits of search advertising on wholesale search engines.
Finding a B2B Wholesale Platform for Global Trade
Suppliers looking for the right wholesale trade platform should identify an online community that provides the following features:
• Free, relevant content: Content is always king, and it distinguishes the best from the mediocre. The more relevant the content, the more traffic the search vertical can provide. Look for a wholesale vertical that provides industry news and blogs, as this increases trust and credibility among the audience.
• Media and Trade Show Partnerships: The best wholesale search engines have media partners and partnerships with trade shows. This serves as another element of buyer trust when it comes to sourcing.
• Interactive Features: Look for the means to give feedback and ask questions. Comment sections on news and blogs are good for engaging buyers and suppliers. Video hubs where buyers and suppliers can post company videos are another great interactive feature. Expert Answers provides the means for users to ask and answer industry questions. These are all great features that provide engagement and interactivity.
• Results-Based Marketing Services: Find a trade search engine that is focused on customers by offering a wide variety of programs, such as email marketing services, premium ad space, multiple banner ad opportunities, expert answers feature, video library and the like. You also want a site with well-negotiated rates and a customer service team where account representatives deal one-on-one with each customer to address their unique business goals.
Benefits of Advertising on B2B Wholesale Search Engines
There are many benefits of advertising on vertical search engines compared to general search engines like Google, Bing and Yahoo. Below are some of the advantages of vertical search.
Click-Through Rates: Advertisers get higher click-through rates because the audience is highly qualified. Imagineadvertising a dropshipping service on TopTenWholesale versus Google. You might get fewer clicks on TopTenWholesale because its audience is small compared to Google, but your conversion rates are going to be higher. Also, you won’t be paying for a lot of non-converting clicks.
Branding: You can get better brand recognition on Manufacturer.com because the niche audience will recognize an apparel supplier or a dropshipper; whereas, they might not on Google. While a fewer number of prospects will be exposed to your brand, those who are will likely remember you when your ad is displayed.
Banner Ads: You can request custom positioning for your banners on vertical trade platforms. Most of them will go out of their way to please customers. They offer users highly relevant content with targeted banners on their search results pages.
Direct Links: Most wholesale search engines will provide a link directly to the client’s site or a requested URL. This gives the advertiser an SEO benefit because search engines can now associate the advertiser’s site with a highly ranked wholesale search engine.
Dedicated Sales Force: Many wholesale search engines sell their advertising programs through a dedicated sales force. Others will use an ecommerce-based system that enables marketers to buy, monitor and revise their ad campaigns online by using a credit card through a self-service, password-protected interface.
Email Marketing: Many wholesale search engines have opt-in email lists developed from community member signups. These opt-in email databases are more relevant than mass-market offerings. For instance, TopTenWholesale has over 100, 000 email subscribers on an email list that reaches thousands of buyers in over 100 different product categories.
Ad Advantage: Wholesale search engines provide an advantage for wholesalers, manufacturers, liquidators and importers because the ads are exposed to a motivated audience in search-and-buy mode. You get fewer irrelevant clicks, and conversions are usually higher because the audience is highly targeted.
In closing, it’s smart for merchandise suppliers to allocate advertising dollars wisely. This can be done by finding a dependable B2B wholesale trade platform and knowing the benefits of advertising on wholesale search engines. This article provided tips for finding the right trade platform and provided information about the benefits of search advertising on wholesale search engines.
