There are three major reasons to consider adding a blog to your site.
Obviously, if you have an employee that would make a fantastic and
enthusiastic advocate, their articles could drive new conversions.
But even if you have to write the articles yourself, you can see some
significant improvements in your organic search placement by simply
writing a short article every week or so.

That’s because blogs contain exactly what the search engine spiders
are looking for. Blogs and blog comments are relevant to the site, are
regularly updated, and can be an interactive community building tool
for your company.

Here’s a breakdown of the three basic reasons to finally sit down and
start that blog:

Relevant Content: It is important that your site is full of keywords
important to your business. It’s also important that they appear in
header tags, content, and aren’t unnaturally repetitive.  What better
way to fulfill all three than to write articles about your products or
manufacturers?

New and Updated Content:  Search engines have started to mark down
sites that haven’t changed anything about their site for a long time.
If your site is exactly as it was three years ago, odds are that the
spiders will assume that the site isn’t actively maintained, and
you’ll start to slip.  Blog articles are the perfect antidote to this
perceived lack of interest by the site’s owner.

User-Generated Content:  While you might think of a lot of good things
to write about, if your blog has the capacity for users to comment on
your articles, you’ll find that they provide great ideas for future
articles as well.  In addition, if someone searches for something
related to your article, and happens to use the same words as someone
in your comment thread did, your site will be one of the results
returned.  This kind of natural search placement is the reason so many
forums are returned when you search for an answer to a technical
question.  You too can get the type of SEO those technical forums
enjoy, all thanks to your visitors.

You can have a fully stocked retail website or a ton of auctions
listed on ebay, but if you have no traffic – you will have no sales!

Blogging must be included in your internet marketing strategy.
Blogging creates a huge amount of “organic traffic”.

Traffic = Sales Conversions

Large retailers like Overstock.com, Walmart.com, Reebok, Xerox
understand the marketing power a blog community can create.
Now it is time for you to….. “Get your Blog on”!