by Claudia Bruemmer In a previous post, we talked about the rewards of advertising on wholesale search engines. We want to follow up on that by providing some tips on how to run and implement and efficient search advertising campaign. While a complete how-to on creating paid search campaigns is beyond the scope of this article, we want to provide … read more »

by Claudia Bruemmer As all wholesale suppliers know, search advertising continues to grow and remains the top choice for digital marketers. In today’s economy it is necessary for wholesalers, manufacturers, liquidators and importers to optimize their advertising dollars. The top priorities for B2B marketers are client retention and finding new prospects with a focus on low-cost, high-return marketing tactics. Suppliers … read more »

Here’s a good place to start, for those of you in the wholesale industry! How many doors does your house have? Well, there’s the front and back door, as well as the garage door, and maybe even another door leading to the sun room, or the greenhouse… but that’s about it for most of us. Since there are only a … read more »

by Claudia Bruemmer If you are a wholesale supplier or distributor, you know the importance of page 1 rankings on wholesale search engines. However, it can be hard to rank organically because you can’t pay for top natural rankings. The only way to get to the top organic positions is by optimizing your content with selected keywords. While this can … read more »

by Claudia Bruemmer All wholesalers and retailers want to build their brand to grow their business. It’s easier than ever before to inform consumers about your brand, thanks to the Internet and social media. Monitoring and responding to user generated content (UGC) allows your brand to engage with customers in a number of web communities. It gives you a chance … read more »

by Claudia Bruemmer A great way to promote your site, if you are a wholesaler, manufacturer, distributor or any kind of supplier, is with a directory listing in a wholesale search engine. You can get a directory listing for a flat rate for 6 months or for 12 months. The advantage of directory listings is that you get an unlimited … read more »

by Claudia Bruemmer Pay-per-click (PPC) advertising is a form of Internet advertising used on search engines in which advertisers pay only when users click on an ad that goes to the advertiser’s landing page. PPC on Google is not only competitive for popular keywords, it also can be expensive. Not only that, Google’s audience includes the entire universe of searchers; … read more »

Many of the readers here are newbies, although there are also quite a few veterans of the industry who drop in from time to time. For that reason, I like to offer the occasional tip on how to make a newly-formed startup or small independent outfit run a little better, and especially when it comes to marketing the product or … read more »

Some old-fashioned marketing tips still make sense, even with all the technology and modern tools at our disposal. Sometimes in the fervor of making sales and chasing numbers, our vision of what it takes to appeal to the human instinct becomes a little clouded. I’m as guilty of it as the next guy, and it happens most when I’m spending … read more »

If you’ve Got It – expertise and deep knowledge on a specialized topic – then you’ve got to Share It. We simply cannot keep Jason Prescott quiet! As CEO and founder of JP Communications (the network of vertical search sites, wholesale product directories and advertising programs, plus news, forums, blogs and social media feeds), Jason is an expert on Vertical … read more »