How To Sell – and Sell Well – in a Down Retail Economy
Retailers of Women’s Apparel: The last thing you do in a down economy is to hunker down and wait it out. Sellers need to go into action mode, like re-think price as the only customer motive (it’s not). Time your wholesale buying and inventory. Sell Customer Experience along with The Goods. Jonathan Gordon, president of Julie Ann Apparel, is our … read more »
February 18, 2009 by Marie Marra in Sellers
