You can’t make everybody happy… or can you? Let’s face it, there’s a lot of different types of customers out there in the wild world of wholesale and retail, and their needs are often as varied and diverse as the stores and online sellers they support through their continuous search for the best deals, prices, and quality products they can dig up in the process. While some of these sources are doing an amazing job of catering to specifically oriented markets and niches in the industry, there are a few others who are making it easier than ever to find a one-stop shopping solution under the same roof, for a market that is looking for general merchandise. Of course, it’s a whole other thing when this strategy is applied to the online sales environment, since that virtual roof is as limitless as the Internet itself. Today I’m going to point out a solid performer in the wholesale business who offers a huge range of goods including an “As Seen on TV” category,  General Merchandise, Gift Baskets, Knives, Housewares, Health & Beauty, Sunglasses, and so much more!

EZWholesaler is also EZDropshipper, and they are taking the business of wholesale distributing and dropshipping to new heights, by offering a special two-sided approach to their online platform. For 2010, the company has changed their business model significantly on both sides of their business, by creating EZdropshipper.com and Ezwholesaler.com, and effectively splitting things up between the two sites, for ultimate convenience in finding an answer to the question of sourcing wholesale goods… or dropshipping those goods once they’ve been found! The two sites are essentially the same one, only with different landing pages, so that customers can access products By The Case or By the Piece (thus making them totally dropshippable), and by offering products in many categories. Ezwholesaler.com has now also positioned themselves as performance-based marketers, and in doing so, are able to offer their own product lines and manufacture-direct pricing. In other words, when they make a sale, it’s the manufacturer who picks up the tab.

Because their target market is mainly independent sellers, small chain retailers, and e-tailers, manufacturers can now service this market through EZWholesaler.com without all of the overhead, accounting, and customer service requirements that are normally associated with doing anything besides big box retailers. Of course this means that the smaller companies can now buy in  quantities desired, instead of the large minimum orders typically required by manufacturers. In addition, they can shop several vendors in one location, allowing EZWholesaler.com to take care of the logistics, customer service and far friendlier service, too. As an added feature, and to prove their confidence in their ability to offer the right products and services at the right price, they have recently implemented a 200% Manufacture Direct Pricing Guarantee. Be sure to visit their site for more details!

There are now easier ways to find products too, by using the “Shop by Brand” category, where you can find companies like Body Flex, Eagle Eyes, Jobar, Jokari, Space Bags, Evriholder, Smart Inventions, and much more. It’s also free to register with them and buy goods by the case, although for dropshipping there is a fee. However they have just launched a program where EZWholesaler.com pays premium members $30 a month in “Bonus Bucks” that could effectively double your investment. This could be the only dropship program out their that pays its members, to date… so get on their site, and start saving money today!