TopTenWholesale’s PPC listings start as low as $0.20 per click, and you only pay for the responses you receive. Our new PPC Statistical Reports allow suppliers to track each link within their product listings as shown in Sample Report Image below.

These new reports provide greater transparency and real time reporting so you can learn which product ads are performing best and which might need improvement. You get real numbers to track your ROI. What’s more, you can drill down in the stats to the keyword!
We provide full analytics and reporting to track the results of your PPC campaigns. Discover which of your ads are performing well and which need improvement. Learn from this information and make informed decisions to optimize your listings and increase your sales.

PPC Listings get priority placement in the Supplier search results. Buyers see your listings first.
• Only pay for the traffic your listings generate
• Drive buyers straight to your website!

Each billable link will result in a debit to your account as you only pay for the responses received. With more ways for buyers to connect and transact, our Pay-Per-Click Listings are a must for every supplier!
You can log into your account now and see how it works. If you have any questions, contact an Account Executive.

Toll Free: 1-800-928-6710 Ext.2 | Local: 1-213-802-1330 | Email: info@toptenwholesale.com

Updated Algorithm: TopTenWholesale recently completed a system-wide update with changes in the algorithm and the ways you can search, offering you the best ways to search with these updates. Our IT and Marketing teams have worked diligently for months to produce a new site that makes it faster for buyers to source and easier for suppliers to sell product.

Buyers love it! This new update allows buyers to find accurate answers to their search queries quickly, making sourcing easier than ever before. It also benefits suppliers because now their product displays in the SERPs provide more opportunity for direct transactions, as shown in the supplier listing below.

Now is a good time to update your profile and contact a new sourcing connection. You can do it all on TopTenWholesale.com, the USA’s #1 Wholesale Website.

To summarize, TopTenWholesale now offers you two types of PPC options: Ads for Supplier Search Results and Ads for Product Search Results with a new design layout and upgraded algorithm. You can boost your company or any of your products to the top of the SRPs to increase your sales and inquiries. Our refined algorithm allows buyers to find accurate answers to their search queries quickly, making sourcing easier than ever before. It benefits suppliers because their product displays in the SERPs now provide more opportunity for direct transactions. Buyers and suppliers will love these new upgrades because they make their lives easier!

Did you know you can increase sales and consumer confidence in your company with company and product videos? Everyone wants to generate more sales. So what are you waiting for?

You can get a professionally produced video showcasing your company and products. Here’s how.

• We send a cameraman to your location
• They write, shoot and edit your video with voiceover
• Your video is featured within all your listings, increasing
exposure to buyers

Your Supplier Video becomes yours to post on your website and use to increase your company exposure on the web. Below is an example of how a Featured Supplier listing appears on TopTenWholesale.

Video helps convert visitors into buyers. Just take a look at the chart below.

As you can see from the data above, visitors who watch product page videos convert more than twice as often as those who do not. This data is in line with similar case studies we’ve published in the past showing that presenting video as an option for shoppers improves CVR even when the customers do not watch them. The conclusion: Online retailers ignoring video are leaving money on the table.

Supplier Video Cost
The cost to create a supplier video is $1200. This includes complete production. You can call to schedule a FREE consultation with the producer at 1-800-928-6710 or email: info@toptenwholesale.com.

If you still are not convinced click here to see the research.

Thanks to the internet, anyone can start a business with the least amount of effort. There are several tools made ready for anyone who wants to start a business on anything that interest them all at the click of a button.

Which is why there are so many businesses online at the moment, an online business could be from a big brand to someone just selling unwanted items on eBay however with the thousands of businesses on line, not all are successful, and some are more successful than others.

Although setting up an online business is easy it takes invested time and effort for it to become successful. Below is a list of ideas and tips on how to capture the audience you want and to make yourself indispensable to them. Most successful online businesses use some if not all of the suggestions below for continuous success so following the steps diligently should help make your online venture a successful one.

Setting off

First tip for business, online or otherwise is research, to succeed you have to do your homework. Find out what sells, why it sells and who buys it. Also find out what your customers search for, this can be done through Google search, use it to find the keywords used by customers you want to target and incorporate the keywords into your own business website.

Research also includes finding out about your competitors, find out things like how they operate their website and what they do to succeed, and this should help you devise a plan to edge out the competition.

Second, be up to date with the technology involved, online business moves at a fast pace, there is frequent introduction of new technology that can help improve online businesses and you need to be up to date and acquainted with all of them in order for your online business to succeed.

Another tip for a successful online business is to be visible online; this is where web marketing becomes extremely important. You have to let the customers know of your existence so they come to you for what they need. There are a number of ways to do this; the most common way is through Search Engine Optimization (SEO), this is the easiest and most cost effective way of increasing web presence as you can do it yourself. SEO involves finding the keywords used by customers to search for your products and incorporating them into your website. Another way to increase your businesses visibility is to have a blog; the blog should be incorporated into your website and should use the right keywords as well as offer useful information to your customers. Make your blog the ‘go to’ blog for information in the sector you are in and customers will never forget you which is the secret to a successful online business.

Interface

Again, for your online business to be successful, you need to have a website with business friendly ecommerce software. This means having software that is easy to manage and user friendly for your customers. Remember one of the main reasons why the internet is so popular is because it offers convenience so customers need to feel that buying from your website makes their life easier or they will go somewhere else. For example, make sure your website has easy payment solutions so that people with online bank accounts can easily pay for their products and services.

Another tip to keep in mind when starting an online business is to create an exceptional web store; remember it is all about the visual. Audiences love professional looking web stores, with unique branding, colours and logos that are interactive. Use the many web tools available to create a web store that will draw your targeted customers to it. As mentioned earlier, there are thousands if not millions of online businesses with web stores so you have to make sure yours stand out, also, like your main website, make sure the web store is SEO friendly, has an efficient and easy to use not to mention secure order processing system and is unique only to you.

Your website is a conduit between the public and profit

Finally, online businesses may move at a fast pace but there are some traditional business practices that are still applicable. One of such practices is performing tests and tracking. When you start an online business and start to see an increase in traffic, it is important to track things such as where the traffic is coming from, what keywords are working effectively, which products are popular with customers and which sales practices are working for you. Knowing all this will help you keep an eye on your success and make changes whenever necessary to ensure continued growth.

Once you have such information, the trick is to repeat successful practices as they will continue to bring you success and change the ones that aren’t working.

The competition among online businesses is fierce so to succeed, you have to carve out a niche for yourself, be useful and be unique. Your website, web store, products and brand has to stand out and the above tips should help you do that.

As you know, OC Surplus is a great source of wholesale general merchandise. The company is a leading supplier of wholesale closeouts and wholesale general merchandise such as stationary, school supplies, office supplies, hardware, kitchenware, toys, party supplies, baby products, gift bags, greeting cards and brand name closeouts.

OC Surplus sells high end brand names like Crayola, Panasonic, Papercraft, Papermate, and many more. These brands are top consumer choices. Why not place an order now from OC Surplus and get a free iPad2? The company has over 20 years experience in merchandising solutions, and they provide excellent customer service.

Order $3,000 in general merchandise and get a free iPad2. Do it before the October 31 deadline!

Top Ten Wholesale is always improving its website to provide customers with the latest features and trading tools for sourcing products and finding suppliers. We innovate because we want you to have the best user experience on the web. Therefore, we are pleased to let you know you can now Set Product Alerts directly from your Admin page.

Our new Product Alerts feature provides convenience and saves time for buyers when sourcing or looking for suppliers. Buyers now have the ability to set an unlimited number of Product Alerts in their Admin page. This feature can also help monitor desired products.

There are many reasons for setting up Product Alerts. Among them are:

• Be the first to know when suppliers add listings for products you need
• Be informed on what the competition is doing
• Monitor your intellectual property
• Make new sourcing connections with different suppliers

The best part is that Product Alerts are free and easy to use. You can set up your Product Alerts is a matter of seconds. And you can request your alerts to be delivered daily, weekly or bi-weekly. How convenient is that?

Set up your Free Product Alerts today and cross off a few items on your To Do list. Make sourcing easier.

TopTenWholesale and Manufacturer.com will be at A Taste of OFFPRICE in Los Angeles next week October 3-5, and we hope to see you there. The Show is being held at the same time as the Majors Market at the California Market Center, which makes it doubly exciting. A Taste of OFFPRICE expects over 125 exhibitors in booths offering top values and closeouts in the latest fashions. You can find the same fashions that were exhibited at the main show in Las Vegas, so you won’t want to miss the Los Angeles Show.

The Show had a successful debut in Los Angeles last year, and this year’s show promises to exceed expectations with great interest from vendors wanting to exhibit their newest products. “We expect an increase in attendance in Los Angeles much like the one we saw at our New York City ‘Taste’ show last May,” said David Lapidos, executive vice president of OFFPRICE.

This is your chance to find your next big deal at the OFFPRICE Show, so make plans to attend next week. The folks at TopTenWholesale and Manufacturer.com look forward to seeing you there next week at the California Market Center. At the same time, the Majors Market will be there, as well as dineLA Restaurant Week.

Gourmands will appreciate that the OffPrice Show takes place on the same dates as dineLA Restaurant Week, which means attendees can enjoy lunches and dinners for great prices at select LA restaurants, Oct. 2-7. Lunches are priced at $16, $22 and $28, while dinners are $26, $24 or $44. You can check out the participating restaurants and take advantage of this opportunity to enjoy dineLA Restaurant Week while in town for the Show.

You all know Los Angeles is a huge fashion center, and the OffPrice Show is where you can supply your stores with trendy products for the coming holiday sales season. As always, orders written at the show will be delivered by early November.

Interested buyers can register for A Taste of OFFPRICE in Los Angeles on the website at OFFPRICEShow.com. A Taste of OFFPRICE in Los Angeles will serve buyers well who are looking for last minute deals for their stores in advance of the holiday season.

At TopTenWholesale, we are always working to make our site easy to use. We’ve added many new features this year, and now we are adding a new feature that’s going to make it easy for suppliers to receive and respond to buyer requests the minute they see your listing online. Yes, that’s right; buyers can have direct contact with suppliers from our website!

Starting right now, suppliers can reply directly to buyers without logging into the system. Just think! You can simply designate the email address where you want to receive your buyer inquiries and voila, buyers contact you on the spot. Imagine! You can reply directly to buyers and people who contact you from Message Notifications. No more logging in to see your message inquiries.

How about that for service? You no longer lose time by logging into the system to see your message inquiries from buyers. You can now click directly on the buyers’ email address from the message notification and respond instantly.

To protect you from spam and unwanted mail, we have also added spam and communication controls to prevent you from getting a flood of unwanted mail. You can report unwanted communications for spam and solicitations. And you can have unwanted people banned from communicating you.

You can assign a different email address for system notifications. For instance, you may want to send all your sales inquiries to your sales department. The new feature is both convenient and useful. To save time, you can have your product alerts and messages from buyers go directly to a designated folder.

Why don’t you log into the TopTenWholesale Account Center now and see for yourself how convenient this new feature promises to be. It can help you beat the competition because you can respond quickly to buyer requests. It also helps you route messages to all the right places. Your buyers will be impressed. And maybe you’ll sell more, too.

A study by ecommerce software company Ability Commerce shows tablets rule over smartphones when it comes to conversions. While consumers browse on their smartphones, when it comes to making a purchase, they use their tablets rather than the smartphone. This may be because of the larger display where they can get more detailed product information.

E-retailers who monitor the stats with analytics programs have noticed that consumers may shop with their smartphones, but they get more sales from consumers making purchases from a tablet computer. This insight is supported by the recent data released by Ability Commerce.

The data, which comes from three very large Ability e-retailer clients, show that more visits to the retailers’ sites came from smartphones rather than tablets, especially from iPads. Google Analytics was used to track visits to client sites. Google recently altered its analytics program to show visits made via tablets. The results revealed that traffic and sales showed two very different outcomes.

In one case, consumers using iPads accounted for 55.6 percent of a retailer’s mobile commerce revenue over a 30-day period. However, the iPad users generated only 13 percent of mobile visits. In another case, iPad traffic accounted for 21 percent of mobile visits and 51 percent of the mobile commerce revenue. The most striking example was the third case, with 50 percent of mobile traffic and 97 percent of mobile revenue attributed to iPad users. Ability Commerce did not reveal the names of the retailers in the study.

The takeaway for retailers is that consumers use tablets to make purchases much like they do on laptops and desktop computers. That was the conclusion of Jennifer Tonisson, Ability Commerce marketing and training manager. “There’s a large screen and a lot of information is displayed,” said Tonisson. “The tablet market is where more conversions happen,” she concluded.

It all boils down to the importance of analytics in optimizing conversions. Retailers must pay attention to how consumers use tablets and then optimize their sites for optimum functionality and tablet viewing. They also need to monitor which devices consumers are using to shop on their sites, checking to ensure their sites display and function optimally on those devices. While traffic is important, nothing is more important than converting that traffic to sales.

Have you tried the New TopTenWholesale? It’s easier to use than ever before − for buyers and suppliers alike. You can connect with suppliers fast and free on our new B2B trade platform. The first thing you’ll want to do is create your Free Profile. If you’re already registered, you might want to update your profile and check out the new site because it’s loaded with new features you’re really going to love.

Here’s what’s new:

1. You can Register FREE
2. Complete Your Profile
3. Share Your Company Videos with the Community
4. Ask Questions and Get Expert Answers
5. If you’re an Expert, Answer Questions and Get a Link
6. Suppliers can List up to 5 Products FREE

We have new features for suppliers and buyers alike. Our team has worked over 16 months on product development to build the most advanced B2B product sourcing site on the planet. TopTenWholesale has always been a leader in the marketplace, and this time, we hope to set a new standard that others can imitate.

New Features for Suppliers:

• Supplier Pass®. You can see the Supplier Pass® shield up above next to our logo.
When you apply for Supplier Pass® Premium Membership, you can become a verified supplier. This gives your buyers increased confidence in your company once you’ve been verified for authenticity by third-party agencies, usually a bank and other institutions. With your Supplier Pass® icon, you’ll get priority placement. Not only that, buyers will be confident sourcing your products because you provide the transparency needed for buyer trust.
• Product Search. The new Products Search feature is a major step forward in the TopTenWholesale experience. As a supplier, you now have the ability to upload unlimited products.
• Website Template. Your Website Template on the TopTenWholesale SERPs allows buyers to find important information about your company while sourcing. This Website Template is a powerful new tool as it gives buyers the ability to connect with your site, browse your products, obtain all pertinent information about your company, watch supplier videos and connect via social media sites.
• Category Page. This new feature allows Industry leaders to stand out within a given category. Category-specific pages provide the opportunity to target buyers within specific product categories.

New Features for Buyers

The new TopTenWholesale features include advances for buyers and suppliers alike. For instance, buyers will notice many new categories from which to source, including new major industries such as agriculture, food, hardware, automotive and more. Buyers source free and connect with global suppliers on TopTenWholesale. They can now select Favorites on their Admin Page to save time (Product Listings, Website Templates, etc.). As always, buyers can benefit from our Community Resources where they can look up information on Trade Shows, view videos, ask or answer questions and visit our newsroom or blog for the latest industry news.

• Supplier Pass®. Buyers can source from Supplier Pass® verified vendors with confidence because these suppliers have the transparency needed to gain your trust
• Product Search. As a buyer, you can now search for products directly rather than having to sift through company listings – a real time saver.
• Website Template. Buyers can view supplier Website Templates in the SERPs. That means you can find any information you need about vendors while sourcing. You can connect with a supplier’s website, browse their products and get all the information you need right from the SERPs. You can even watch a supplier’s videos or connect with them on social media sites.
• Category Page. We already mentioned the expanded list of categories including new industries. Now buyers can view a specific category page to find out who the movers and shakers are and what they offer. It’s just another layer of information for your convenience.

We know you’ll love the new TopTenWholesale features! Give it a try and let us know what you think.

In a previous post, we talked about the rewards of advertising on wholesale search engines. We want to follow up on that by providing some tips on how to run and implement and efficient search advertising campaign. While a complete how-to on creating paid search campaigns is beyond the scope of this article, we want to provide a few tips you can use to increase conversions, reduce costs and maximize ROI on your search marketing campaigns.

1. Research Keywords. Start keyword research by making a basic list of keywords about the product you want to advertise. Check web analytics or web log data to find the keywords you currently rank for and search terms visitors use to find you. Run your basic keywords through a keyword tool like the Google Keyword Tool to determine the popularity of your keywords. Then select the most popular keywords for use in ad copy, resulting in more clickthroughs and traffic.

2. Research Competitor Ads. Research your top keywords on both general search engines and wholesale search engines to get an idea of how your keywords are used in ad text. Don’t copy other ads, but pay attention to the top ads about your product. You can also purchase keyword tools that reveal your competitors’ keywords, bids, ad text, creative, call-to-action, etc., which can give you more background to create your ads.

3. Create Great Ad Copy. When creating ad copy, start by defining the goal of your message. It might be to get leads, orders, or some action you want users to take. Also consider how you want them to respond. Use this info to develop your message. Know your target audience and address their needs in the message. Appeal to the audience’s self-interest. They don’t care about you and your product, they only want “what’s in it for me.” Make your appeal emotional rather than logical. Your ad copy must elicit feelings your customers get while enjoying the benefits of your product. They have to be emotionally involved to take action. Don’t give too many choices in the message, this requires decisions and slows things down. Have a clear cut call to action and make them an offer. It might be special pricing, free information, free trial, etc. The stronger your offer, the greater the response. Keep your copy simple and clear, easy to read and understand.

4. Bid on Long-Tail Keywords. Popular keywords are expensive. Long-tail keywords are 4- to 5-word phrases. That makes them very specific; therefore, not as popular as 2- to 3-word phrases. You might get fewer clicks but they will be qualified. Bid on highly searched keywords that are not overpriced. Get ideas by looking at your competitors’ ads, but don’t be a copy-cat. If you put the competitor’s URL in a keyword tool, you can see what keywords they are using. You might also query your keywords on several engines, noting the number of sponsored listings; the fewer, the better.

5. Offer Money Saving Deals in Your Ad. Use words like free, sale, discount, buy one, get half off on the next, etc., and be specific about the amount of savings. This will attract a lot of interest. The bigger the savings, the higher the likelihood of clickthrough and conversion.

6. Create Accurate Ads. Don’t use misleading copy. This turns consumers off because they expect one thing and then see another on the landing page. It will only cost you money for non-converting clicks.

7. Optimize Targeted Landing Pages. Search engines give the highest quality scores to ads where the text and keywords are related. Your landing page must be highly related to your keywords and ad text. Divide your ad campaigns into appropriate categories and create landing pages on your site specifically targeted to each ad. Never send ads to your homepage. Create an eye-catching call-to-action for each landing page to generate more clickthroughs and conversions.

8. Monitor Ad Performance. Analyze your campaigns to pick winners and losers, and then continuously tweak the ads to maximize performance. Monitor campaign performance at least several times a week.

9. Test and Test Again. Analyze your campaign after several weeks to identify top performers and non-performers (ad groups, keywords, ad copy, call-to-action, etc.). Use many different ad variations to achieve accuracy. Analyze cost-per-conversion and tweak your campaign accordingly. Ensure you don’t exceed your budget. Test on a regular basis to improve ROI.

In conclusion, following the tips above can help you create effective search ads that will increase conversions, reduce your costs and maximize the ROI of your search marketing campaigns.