This is one of those small business topics that someone starting their own business typically pays WAY too much attention to. Yes,you need one,and it certainly assists you in looking more professional, but it is so easy to get an acceptable logo, that you really shouldn’t stress out on it. If you immediately need for your business to place your logo on something very expensive like a trade show booth or a billboard, that’s a different story but if we are talking about 20 bucks of Vista Print business cards and some letterhead, just go for it and be confident that you can always change it later. Anyway, there must be 50 ways to get a decent logo, but there’s no point in discussing all that, work on your business not your pretty little pictures.
I made this logo in 40 seconds with a free logo generator.
Sure, it sucks a little,but how good a logo do you need for a website that sells audiobooks read by pirates? Products like that sell themselves.. I like the site I linked to but if you put ‘free logo’ into Google, you will be confronted with all manner of online generators.
If you start looking for professional logo design,it will usually run you about $300. You can get it a little cheaper by signing up and advertising the project over at Guru.com or GetAFreelancer, if you’re feeling cheap and adventurous. But, honestly, I can get them done better and cheaper and now you can too.
It’s so simple…hold a contest.Graphic designers love to do their work,they love to get feedback on their work and they love to show it off,particularly to each other. Not a thing in the world wrong with that and you can leverage it for exceptional value. Head on over to Digital Point Forums (another fine San Diego-based company) and toss up a prize in their contest forum. You can get basic logos better than you can make for $50 by Paypal, but if you want to really get some nice entries, offer the princely sum of $75 dollars to the winner and a $25 second prize, this helps you get a nice volume of entries.If the prize is nice, you can usually get some revisions to the one you want. Don’t be a jerk to these people, they are hustling and they are willing to compete with their talent for your prize and they definitely deserve respect and gratitude, but at the end of the day you have a sweet logo for pocket change and finding value is always a good feeling.
