It’s extremely important to build links to your site. Links tend to help your web site rank higher in search engines. Links promote your site as trustworthy enough for others to endorse. And most of all, you build links in the hope that the links will send traffic. I like to build as many easy links as I can.
My Favorite Easy Link for a Web Site
My favorite easy link to build a link is at AboutUs.org, whcih lets you quickly create or edit a page about your site.
Write a Press Release About Your Site
You can do this continuously, and should especially if your business picks up an accolade or an honor. Top Ten Wholesale has issued several press releases if you are looking for an example. Or you can check out this recent blog post about writing effective press releases.
I’ll publish a guide to writing a press release in an upcoming blog post. But, once you have written the presser (that’s what “industry insiders” call a press release), how do you distribute it?
PRWeb is the biggest player in this space. And they have a great free distribution service – although I find that giving them $80 for a better distribution virtually guarantees a number of links to your site that will stick around for a long time.
There are a lot of really good press release distribution services where you can submit for free in addition to PRWeb, like PRNewsWire and URLWire Here’s a reasonably recent list of Free Press Release Services.
Of course, if you submit the same press release to all these sites, some of these will get flagged for duplicate content. Google tries very hard to screen out multiple pages with the same content and is partially effective at it. When I have time to maximize the amount of links from a presser, I will pick 6-10 services to submit to and literally rewrite the press release sentence by sentence. But, that’s the kind of obsessive behavior that I don’t endorse for others.
Quick ways to make multiple unique press releases.
- Write one and hire somebody to write one for you. Hire a pro like the one Top Ten uses, David Oates of Stalwart Communications or do it the Joe Preston El Cheapo Grande Way, and advertise to find a copywriter on Craigslist or a copywriters forum
- Target a local area or region with 1 press release and then write one for general national distribution.
- All the press releases I write have a quote. Change the quote, and change where you place the quote within the press release.
Comment on Blogs
This is really the easiest way to build links. Go to blogs, find posts where you have something to say. Make comments and include your link in the space provided. Don’t worry about only going to blogs related to your business. For the most part, and as long as you aren’t being shady, a link is a link is a link. For example, I don’t blog about football or have any football related sites, but I leave a lot of incredibly insightful comments (at least I think they are) at The Jets Blog Good blogs pay a lot of attention to the comments and screen them heavily, but if you have something to say this is one of the best ways to build quality links and its very easy.
More on this subject tomorrow…
Related Posts on Other Blogs
Writing Effective Press Releases
Tags: press releases, link building
I’m so glad you mentioned press releases.
You might be interested in knowing that I’m offering a free email tutorial called “89 Ways to Write Powerful Press Releases.”
I explain why we should no longer be writing press releases only for the press, but for consumers who can find the releases online, click through to our websites and enter our sales cycle, even if journalists don’t think our release is worthy of attention.
The course includes several terrific press release samples as well as “before” and “after” makeovers.
You can sign up for the free press release writing tutorial at http://www.PublicityHound.com/pressreleasetips/art.htm
It’s a very long tutorial but please stick with it. By the time you’re done, it will be like earning a master’s degree in writing and distributing press releases. And you’ll know more about this topic than many PR people.