Okay, so a senior AE walks into my office today and tells me that… “I have a customer who says “xyz” company is giving him a significant discount on a few ads because he’s an anchor account and does a lot of business with them…..Should we give him a discount too?” Little does this customer know that us publishers know each-other pretty darn well. As a matter of fact, the company he’s referring to is a company I worked at for several years and and I just so happen to know their policies very well. Knowing their CEO, I know for a fact that this customer was full of baloney.

So, why am I talking about this? Here is why……Contrary to popular belief, the customer is not always right. I urge all of you to take the word of any customer just looking for a discount with big grain of salt. We do not allow for discounts on our products. We do not discriminate and give ANY and I mean ANY company who claims they are an “anchor” account discounts ( they should be charged more )

Discounts are given by organizations who sell products way over price. Freebies…….You’ll never find em’ here!

The jist of the story is if you ever encounter a service provider willing to discount a product so quickly, just know that you are not the only one getting a discount and there are probably other customers getting a much better discount than you are. Be happy and respectful when that AE tells you “NO!” to rate cuts or requested discounts. It means they have a great product. Our products are the best. Sorry Pal, no discounts today.