Digital marketing service provider Coremetrics has just released Coremetrics 2008, a product designed to help marketers with their contextual marketing. The product allows businesses to accurately target the most invaluable customer segments using a variety of techniques rather than just using behavioral targeting which doesn’t give the whole picture.

Brian Tomz, director of product strategy at Coremetrics said, “The strategy here is to allow businesses to increase conversions by more accurately targeting the most valuable customer sectors with the most appropriate offer–both in the marketing creative and once on site–at the optimal time.”

Contextual marketing goes a step further than behavioral targeting which is heavily dependent on group and lifetime customer behaviors. The new product by Coremetrics will allow marketers to segment customers based on other criteria, like participation in social media activities.

Tomz also said, “Previously, most sites that engaged in any type of targeting have focused on only single events (e.g. a user abandons a red blouse or a loan application form; then the site follows-up with a promotional offer for that same product). Contextual marketing includes additional information such as an individual’s attributes and historical behavior in an attempt to derive the most appropriate recommendation set.”

Many companies are already using this product, including PayScale and Rodale, the publisher of such magazines as Men’s health, Prevention and Mountain Bike.