by Claudia Bruemmer

Pay-per-click (PPC) advertising is a form of Internet advertising used on search engines in which advertisers pay only when users click on an ad that goes to the advertiser’s landing page. PPC on Google is not only competitive for popular keywords, it also can be expensive. Not only that, Google’s audience includes the entire universe of searchers; however, a vertical search engine like TopTenWholesale has a highly targeted and motivated audience whose focus is finding wholesale suppliers.

Here’s how PPC works for advertisers on TopTenWholesale.

• The advertiser bids on the keywords it wants to be found for
• Bids start at $0.40 per click
• The ad appears on our search results pages whenever those keywords are queried
• The advertiser pays only for clicks to its website
• Paid listings get priority on our search results pages
• Paid listings get many other benefits, including:
o Free website with subdomain ( your-company.toptenwholesale.com / toptenwholesale.com/your-company)
o Unlimited product uploads with Supplier Pass™
o Unlimited video uploads
o Unlimited postings of your news and connection to your blog
o Use of our pay-per click premium tools
o The ability to feature your company in categories
o Access to our network of display ads and premium advertising
o 24/7 analytics and account management

What Kind of Advertising is Offered on TopTenWholesale?

TopTenWholesale is a B2B Global Ecommerce Trade Platform that connects buyers and suppliers. It offers suppliers a variety of advertising opportunities.

• Pay-per-Click Advertising @ $0.40/per click
• Directory Listings @ $699/year
• Premium Listings with SupplierPass™ Verification
• Banner Advertising
• Video Advertising
• Hot Buy Buttons
• Featured Suppliers
• Email Marketing

Successful PPC Advertising on Vertical Search Engines

PPC advertising is a great way to get more traffic and conversions. However, it takes knowledge to execute a good campaign that targets the right keywords and uses the best copy. Below are a few guidelines you can use when creating your pay-per-click campaigns. To create a campaign on TopTenWholesale, you can start by registering at our Add Your Company link.

• State clear campaign goals. Focus your ads on selling the products/services in inventory.
• Create excellent marketing copy. Use relevant, emotional headlines for the best performance.
• Differentiate your company from competitors. Tell buyers why they should buy from your company. Are you selling on price, quality or intangible values?
• Appeal to the demographic. If selling on price, mention free shipping or lowest prices. If selling high-end products, mention luxury, quality, guarantee, intangibles.
• Create unique landing pages. The quality of your landing page contributes directly to the success or your campaign. Drive buyers to a very specific landing page that delivers on the promise of your ad.
• Know how to invest. Pay-per-click should provide a direct return on investment, and ROI is the most important factor to measure. You might want to decide on a cap for your campaign and predetermine the ROI you want to achieve. Remember to use profits after all expenses rather than sales in measuring ROI.
• Start with a test budget. Check your conversions and ROI before making a more substantive commitment. The amount of your test budget can be determined based on your company size, PPC budget, number of keywords and the competitiveness of those keywords, etc. If your product keywords are not too competitive, you might be able to test for $50.
• Manage your campaigns. Use our free analytics and campaign management tools to track your conversions and optimize your keywords and campaigns.

As PPC advertising becomes more complex and expensive on general search engines, wholesale suppliers who take the time to research and test vertical search engines can win a competitive advantage with the targeted traffic, lower costs and extra benefits advertisers get on vertical search engines. Click here for more detail on our PPC ad types and rates.