Plus Size Clothing for women and men has lost the stigma of simply large. Now, Plus-Size leans toward Designer Lines, Loose-fitting Apparel and Comfortable Work Clothes.
Wholesalers whose merchandise specialty is plus-size clothing have heard it all — a youth-obsessed culture whose ideal fashion models tend to be anorexic looks like hostile apparel territory. Until now.
Look now to TV reality shows, celebrity designers of women’s wear and lingerie, suburban aggie retail chains and an aging Baby Boomer population to hear market demands for plus-size clothing.
Plus Size Design Icons. Did you know about the UK-based plus-size store chain Evans? Or, that a singer for the band Gossip, Beth Ditto, markets her clothing designs in sizes 14 to 32 for the Evans chain? Bet you didn’t know that Gossip’s Ditto turned down another women’s clothing chain, even though the chain in question, Top Shop, works with celebrity fashion model Kate Moss. (Top Shop imposes size limits on the clothing lines it sells, which … cramped Ditto’s fashion style.)
Two U.S. cable TV programs run apparel and fashion competitions featuring atypical models: A bathing suit competition was limited to women over 35 and hosted by celebrity model Tyra Banks. A star search fashion model competition featured contestants on the other side of 50 years; many were mothers of several children. Anorexic child-like runway models need not apply!
BBW: Big Beautiful Women. You have to hand it to Queen Latifah, who leveraged fame as a female hip-hop singer into a film career. Now the Queen has moved on to designing lingerie and foundations for big beautiful women.
When you search on key words for sellers and suppliers of Top Ten Wholesale for plus size apparel and lingerie, don’t forget to check out products like Body Shapers and Full-body Leotards or Unitards. Demand is growing for underclothes and lingerie that slim down the silhouette, as well smooth out panty lines and bra bulges under clingy women’s clothing.
Cross Check Jeans and Work Clothes. Unless you are a wholesale buyer or distributor who specializes in plus sizes, you might not be aware of the number of plus-sized jeans designers for women. Check out: Lauren Ralph Lauren; Seven7; Baby Phat; Levis Plus-size; Venezia; and Main Street Blues. Just for starters.
Men look for plus-sized clothing, too, and not always in the Big & Tall chain stores. Search on Work Clothes for durable denim clothing, overalls, coveralls and plus-sized or loose-fitting clothing. We’re not sure whether to label it Aggie Chic or Rural Lifestyle, but you gotta love the TV ads airing for an agricultural and garden supply chain that locates in suburban/rural shopping centers. The ads we’ve seen proudly feature work boots that “…never heard of soft Italian leather…” and “…have been re-soled twice.” Plus-sized and loose-fit denim jeans, coveralls and leather or cloth work gloves also brag that they’ve never covered a manicured hand (or, we bet, a tummy tuck). Search on Work Clothes (above), Denim , Jeans and Plus Size Apparel to find wholesale product sources and distributors.