This article was written by Scott McMillin from Wholesale Import. They have been in the wholesale and import business since before my time in this industry, and I have seen consistent growth for the last 5 years. Even during these rough economic times, Michelle and Scott’s Wholesale Imports are still seeing sales growth so I asked him how he does it. Here is what he had to say:

Michelle and Scott’s Wholesale Imports have seen substantial sales increases in the past few years amid downturn economy.
Why?
Many of our items are value priced. Earrings, Necklace and Earring Sets, Bracelets, Beauty Supplies, Hair Accessories and many other items and categories have many SKUs selling for $6.50 per dozen sets or less. Customers who historically have sold more expensive items have found out that by switching to a lower price point item, they can sustain their sales and even increase the margin they are making. The end customer out there is looking to save money and get a larger bang for their buck. Michelle and Scott’s specialize in selling individual stores and providing very fast shipping service and low minimums so that the customer can reduce the amount of inventory they have to carry at one time.
Low prices, Good Value, Fast Service and Low Minimums all contribute to the remarkable success of Michelle and Scotts Wholesale Imports and the customers who use them as their fashion accessory supplier.