Wendy Zhao from www.cutiecollections.com focuses her business on Wings and Butterflies and has turned this Niche into a profitable business – I asked Wendy to explain why she got into this Niche market and how she made it a hit with retailers and resellers:

For many years we sold porcelain dolls but the market for dolls seemed to decline over the last few years and I knew that we needed to do something to halt the decline. For many years I have decorated my booth in butterflies and have always been complimented on them by my customers. So a few years ago I decided that I would start selling butterflies in my booth and stop selling the dolls. I understood the importance of following color trends in the market place and to give customers numerous options. So working closely with my manufacturer we designed very colorful, glittery butterflies. The butterflies were an instant hit appealing to retailers and wholesalers selling fashion accessories, hair accessories but also florists and gift stores wanted them too. The success with butterflies led me to fairy princess (with wings) dress up costumes and party favors that have been a big hit for Halloween and wedding planners. If I had not listened to my customers and acted on their feedback I probably would not be in business now. I never would have thought a niche focus on wings could be so profitable!

Thanks Wendy!