In 2009, Zhang Renqing, the founder of Renqing Technology Co, Ltd, established ROCK brand in Shenzhen, the City of Design. In the same year, the first product was available. During that period, the product was relatively simple on its material, design and color and people hold the initial cognition on the needs of cellphone protection cases.
With the emergence ofsmart phones, people have more acknowledge and requirement for protection cases. In 2010, in accord with the development of the era, ROCK widened its product material and appearance. Whether on color or appearance, more fashionable elements were added. Minimalist style begins to come into being.
The first generation naked shell is a kind of amazing innovative product in that current market and made ROCK known.
In 2011, the design style of ROCK has gradually gone mature and its product line became more and more diversified, protection cases were strictly examined by the market. Under the general direction of product style, design space is gradually extended and products became diversified on various aspects of appearance, hand feeling, material, technology, colors, etc,.
More and more kinds of protection cases are available on market. Offline sales channels became mature and our company has approximately 100 tier-one and tier-two re-sellers in Chinese market.
In 2012-2013, our company vigorously promotes the development of E-commerce and product sales leaped again. Our company cooperates with the well-known cellphone manufacturers, like Samsung, Nokia, OPPO, VIVO, etc on some projects, and engaged with ZTE (Nubia), Huawei, Lenovo, BBK and other brands. Our company pays much attention to user experience and brand building when ensuring product diversification.
RENQING TECHNOLOGY CO., LTD
3/F, Block A7? Nanshan iPark, No.1001 Xueyuan Road