Archive for June, 2008

Times are A-Changin’ in the Ebay World

Tuesday, June 24th, 2008

Ebay has long been the go-to site for sellers and bargain hunters alike, and the annual Ebay Live summit provides an opportunity for ebay enthusiasts to hobnob with fellow buyers and sellers and Ebay head honchos. Attendees spent time visiting with exhibitors and had the opportunity to discuss Ebay’s new policies with the Powers That Be themselves.

The new policies, most of which will go into effect in July, are aimed at improving the buying experience, rewarding top sellers, and keeping users from leaving the site. Let’s take a gander at the key policy updates:

  • Sellers will no longer be permitted to link to any non-Ebay websites selling goods or services. Linking to Ebay owned companies like StubHub or PayPal, however, is still a-ok.
  • Rather than creating multiple listings for similar items (think 10 pairs of jeans in 10 different sizes), sellers will be able to include size and color options in one listing.

Spring and Summer Beauty Trend – Easy - Low Maintenance Makeup

Friday, June 20th, 2008

Cosmetic company says keep your cosmetic bag light this season

(Las Vegas, NV) <05/20/2008> – As the warmer weather approaches, the glow of the spring and summer season can be seen in flowers in bloom, our wardrobe and even our makeup hues. The dark, heavy colors of winter can be removed from makeup bags, leaving room for a more natural palette.



Michele Kish, inventor of Go-Natural® – The All-In-One Cosmetic®, offers tips on maintaining the low maintenance makeup trend this season. “Each year during the warmer-weather season, one makeup trend remains as a rule-of-thumb: low maintenance makeup. No one wants to deal with the mess of applying lots of makeup and trying to master the skills of a professional makeup artist,” said Kish. “The key is to choose a product so simple and basic, it doesn’t look like makeup at all.”

Kish offers the following advice when attempting the natural look this season:

From the Search Advertising Trenches: Can Microsoft Kick Google in the Pay-Per? Will Google Feel It?

Monday, June 16th, 2008

Microsoft chairman Bill Gates announced a new feature for users of MS Live Search (clicking a search ad and buying the advertised product through the Microsoft search engine, then receiving a cash reward) that is clearly intended to kick market-dominant Google in its PPC (pay-per-click) search advertising shins.

This cash-back-for-clicks shot across Google’s bow would benefit retail and consumer search engine users far more than the pay-per-click search advertising that helps buyers and sellers find each other in the B2B wholesale merchandise industry. (For one, savvy wholesalers do their search marketing through industry-specific vertical search engines. And for two, the cash-for-clicking program was designed for retail-level e-commerce through a general consumer search engine.) 

Still, Microsoft is tossing an interesting business grenade into the competitive battleground of search marketing, because what Bill Gates announced is a PPA (pay-per-action) business model for Microsoft Live Search. Pay-per-action – or pay-per-purchase as it’s also called – is a method of charging the advertiser only for searcher clicks that result in a certain action, like a merchandise sale.

Fall/Winter Style Preview: Boho-Biker Look for Women’s and Men’s Apparel is Leather, Cool, Hard and Soft

Monday, June 16th, 2008

Label it Gucci from the Milan women’s apparel show. Call it Moto-Chic from leather designers who stick to dark colors for jackets and pants (like biker icons James Dean and Marlon Brando), but stretch it to bright colored gloves. West Coast Choppers does it with accessories for man and bike; Moschino does it with helmets and hearts.  It’s Boho-Biker Style for next season’s leatherwear: It mixes soft and hard details, and pairs gauzy women’s blouses with tall studded boots.

Boho-Biker Style 1 keeps the Tough Rebel Biker Look, with black, dark brown and grey leather apparel colors; plus the usual metal studded or grommeted boots, belts and bracelets. But for this Fall/Winter season, look for Boho-Biker Style detailing — leather jackets that are cropped to the waist, fitted into body-hugger shape, and ornamented, with more detail zippers but fewer buckles, more asymmetric jacket fronts and grommet design detailing.

Via Trading- Success determined by more than size…

Thursday, June 5th, 2008

Reported in the Wall Street Journal the average American home is approaching 2300 square feet in size. You would need 104 of those homes to fill the new colossal warehouse Via Trading has just moved into this past weekend… 240,000 Square feet of wholesale liquidation merchandise!

Started back in 2002, Via Trading has become an industry leader wholesaling name brand liquidation merchandise. Growth of this magnitude is not by chance, in fact after interviewing Alain Stambouli, CEO of Via Trading this last week I know exactly why this company has prospered….

Would you say Via Trading is different than other wholesale liquidators?

Via Trading has always conducted business with a long term view and vision in mind. We aim to offer a professional level of service in the salvage and liquidation industry – where for the most part it is lacking. We also do not oversell goods or try to ‘embellish’ offers. Browsing our website you will see descriptions are realistic and aim to realistically set customers expectations.