Archive for August, 2008

Unique Watches Still Move the Carriage, Yacht and All-Buyers Trade To D’Atlantis Limited Edition Time Pieces

Wednesday, August 27th, 2008

If there is an economic slowdown in demand for handcrafted, high-end, one-of-a-kind watches, then the Gloom Grinch forgot to check with D’Atlantis. Named after the lost continent ruled by God of the Sea, Poseidon, D’Atlantis designs limited edition timepieces – intricate yet durable precision watches, handmade by Swiss craftsmen, customized by jewels, precious metals and changeable bezels.  DAtlantis Watch Face    You won’t see that handcrafted, Atlantis-themed watch design among a street vendor’s wares; not unless that street runs upscale to Tesorini at Bellagio or The Watch Boutique at The Mirage in Las Vegas.  

You can see variations on this high-end watch artistry on the wrists of celebrities, like Nelly Furtado, that display individual choices — a body of stainless steel, 18-karat white/pink gold or platinum; straps of alligator, stingray or crocodile skin; a dial of blue, white, pink or black mother-of-pearl; select gems (diamonds, rubies, sapphires) adorning D’Atlantis watches’ interchangeable bezels.  You could call the ability to change out bezels either an upgrade (said Al Paravar, founder of D’Atlantis), or preventing watch face fatigue and boredom! 

Where to Find Export Product Info

Wednesday, August 20th, 2008

A wholesaler of women’s handbags, one looking to enter the international marketplace, might want to know who imports the largest volume of U.S. handbags. (Japan, followed closely by South Korea) Such an exporter might also want to see breakdowns by materials (beaded, patent leather, leather).A distributor of leather clothing looking to expand export revenues might be very interested to know where the biggest appetite for imported U.S. leather apparel was in 2007. (Belgium. Surprised?)

Both of these bits of export product research come from the U.S. Department of Commerce’s International Trade Administration, Office of Textiles and Apparel. Check out this import/export help site’s section on Trade Data . You can drill down to specific categories of apparel and search on volume or $ value of exports by importing country.

Speak Wholesale and Buyer. Not Just Spider Talk.

Wednesday, August 20th, 2008

SEO gurus know how to pull buyers and sellers to your merchandise web site: Sprinkle the right key words on pages and in the site’s Meta Data (behind-the-screen) codes. Keep those keyword-to-web-page-content ratios high, helping blind search spiders find you, so they can boost where you rank on results pages. Focus on useful, updated content: SEO sensei say nothing draws desirable customer eyeballs and search spider bots like practical content that refreshes often.It’s tempting in this world of search engine optimization to talk about talking mostly to the spider. But beware: Ignoring hominids (buyers seeking products) for software arachnids (search engine spider bots) could give you a language penalty. It might land your web site in Supplement Jail for infractions like “keyword stuffing” and other attempts at gaming the search spider. (Cell block “Supplement” is where the big general search engines send your site to be indexed on a schedule of Seldom or Never. No one comes to visit, not even the spiders.)

Hear! Hear! Online Radio and Audio Web Content Burn Up the Ear Waves

Wednesday, August 13th, 2008

How does a wholesale seller reach buyers who work on Alpha Centauri time? (According to Tommy Lee Jones in the film Men In Black, that’s a 39-hour day!) How do you reach a younger audience with marketing messages if your targets do not read newspapers or magazines? One solution is to give them an “earful” straight from a web site. A Telephone, A Computer and 3.2 Million Thou’s
A start-up launched by a telecommunications entrepreneur has offered free service to amateur online “broadcasters” for two years. BlogTalkRadio estimates over 3,000,000 people listen in to live Internet radio talk shows enabled by their service, which requires only a phone line and computer.  

Backing Off Behavioral Ad Targeting?

Wednesday, August 13th, 2008

According to Customer Relationship Management Daily, ad-serving Internet firms – from Yahoo! and America Online to Cable One and Charter Communications – may be backpedaling on tracking user behaviors online in order to serve more customized ads. Or, they may simply be saying so in the face of a Congressional subcommittee investigating concerns about online user privacy. Behavioral Ad Targeting tracks and stores information (through cookies and web tracers) to build a profile of a web surfer’s preferences: sites visited, topic areas clicked or searched on, online community memberships, online purchases, etc.  

In theory, customizing ads to match a web user’s interests and preferences — passively disclosed in their e-footprints — makes for a happier potential customer. No off-target or No-Thanks-No-Interest marketing campaigns full of emails that never get opened. Better matches of product and service advertising to the Audience of One. Such tracking becomes the database muscle behind all email retargeting and follow-up campaigns, an ad-serving specialty that built niche behavioral marketing firms. (One is Tacoda, purchased in 2007 by America Online ISP.) 

Kole Imports Expands Edges of Product Sourcing for Dollar and Discount Stores

Friday, August 8th, 2008

Take one wholesale industry leader with a track record supplying thousands of household and personal Dollar Store items – Kole Imports based in Carson, CA. Add growing demand for discount store merchandise, driven by an economy of Smart Shoppers searching for needed (but low-priced) back-to-school supplies, party goods, housewares and personal care items. Now, add some seasoned supply chain mojo and in-store display innovations.KoleImportsLogo_Small   Welcome to the better edges of dollar and discount store product sourcing from owners Rob and Danny Kole. Check out these profit boosters from Kole Imports: Unique Promo Pallets and Focus on Competitive Closeouts

Promo Pallets Are a Turn-Key, Store-Within-a-Store Innovation

Retailers who want a quick set-up POS system – one that answers the persistent question of how to do “in-and-out promotions” with less labor and time – meet a Kole Imports innovation: Promo Pallets.

If it’s August, we must be in Las Vegas for the Really Big Shows

Friday, August 1st, 2008

Las Vegas is more than gaming. It’s an epicenter of Fashion, Clothing, Apparel and Specialty Trade Shows. Especially in August.Here’s a quick rundown on upcoming wholesale trade shows. TopTenWholesale (and its affiliates WholesaleU, Off-PriceNetwork, Wholezilla) is an exhibitor or media partner or trade partner in all these shows.

We’ll also give a hands-on presentation on Search Engine Marketing Tactics – with a free Search Engine Optimization Clinic — for attendees at the ASD/AMD show. If you’re in the neighborhood, stop by and say, Hello. If not, look to TTW Newsroom and Blog pages for behind-the-scenes information on these Really Big Shows.

1.  ASD/AMD INTERNATIONAL MERCHANDISE SHOW :: August 10–13

Wonderful Wide World of Search Engines Always Makes Room for a New Kid on the Block

Friday, August 1st, 2008

A group of ex-Google employees did the unthinkable last week: They started up a new and different search engine called Cuil (pronounced “cool” and adopted from a name in Celtic folklore).Yes, some industry analysts shake their heads and say this small start-up David (Cuil) will not cause Goliath (Google) to lose any sleep. They’ve seen this before.Still, here you are reading the Newsroom of a network of vertical search engines, all focused on wholesale and reseller industry needs. Top Ten Wholesale (and its affiliates WholesaleU, Off-Price Net, Wholezilla) never started up just to challenge Google. This network of JP Communications web sites and search engines actually launched to meet the verticalized needs of wholesalers … which were un-served market opportunities in the general world of search. Might not new kid Cuil be doing something similar in meeting search needs not filled by the biggest engines on the block?