Archive for October, 2009

Toptenwholesale.com Report: Track Your Website Performance

Friday, October 30th, 2009

You’ve spent a lot of time tweaking your site, getting everything streamlined, polished, and efficient. You’ve designed everything from the ground up, and it’s been a gradual but steady climb to the top, as you developed strategies that seem to keep winning customers over and moving that merchandise at a steady clip. Just like Toptenwholesale.com and its network of sites (manufacturer.com, wholesaleu.com, offpricenetwork.com), you’re all about general merchandise, apparel, accessories, gifts, electronics, handbags, jewelry, toys, and more… but you’re still stuck when it comes to figuring out what kind of people are really looking at your site, and even more perplexed by the thought of developing marketing that caters to a specific group, by using some web-based metrics. After all, how much information could there be out there to help you out with this stuff?

Don’t Drop That Shopping Cart! Top Ten Wholesale Tips for Online Retailers and Wholesalers

Monday, October 26th, 2009

Online sellers take note -– New study research shows that up to 70 percent of online shoppers will abandon their shopping cart or purchase transaction BEFORE they click the Submit Order button. That’s a 70% Rate of Shopping Cart Abandonment, according to a company specializing in abandonment tracking software (SeeWhy).

Online wholesalers/retailers and e-tailers who face this online seller challenge also need to know that the rate of Lost Sales (abandoned shopping carts or incomplete purchase orders) has increased in 2009 over sales transactions completed vs. abandoned from 2005 to 2008.

Primary Reason? Buyers have more alternatives: Comparison Shopping Sites let buyers move easily between sellers, product sources, and search devices (smart phone, laptop, desktop) to comparison shop.

Top Ten Wholesale thinks every wholesale merchandise seller or online retailer can capture lost sales revenue and stop abandoned shopping cart pile-ups. Here are tips on Trusted Sites, Steps of the Online Buyer/Seller Process and Meeting Online Buyer Needs that say . . .

TopTen Tips to Increase Your Online Holiday Sales

Friday, October 23rd, 2009

There’s a lot of buzz about what kind of sales figures we can expect to see this year, and every wholesale and retail specialist knows that the year-end is the biggest and most important of all for either wrapping 2009 up in style, or being left out in the cold when 2010 comes rolling through. Toptenwholesale.com and its network of sites (manufacturer.com, wholesaleu.com, offpricenetwork.com) help buyers to connect directly with the wholesaler or manufacturer of choice, and this would be a wise starting point… but let’s not forget about the tactics you can employ yourself,as you gear up to Increase your holiday sales in 2009.

Without a good strategy, it’s going to be tough this time. That’s the awful truth, and reports from trusted research sites like the NRF only add to the stress levels, as they forecast sales figures that are just 15 below the reported sales from last year. Not entirely encouraging, but not completely disappointing either… and if you follow these TopTen Tips to Increase Your Online Holiday Sales, you might have an added level of security to give you something to smile about.

Toptenwholesale.com Report: Powerful SEO Marketing This Season

Tuesday, October 20th, 2009

You’ve been working hard all year, trying to tie everything together and make your online seller site a smooth-running machine… but there always seems to be more you can do to get that valuable search engine optimization (SEO) performance you desire. Maybe your site looks good, feels good, and is an absolute pleasure to browse… but you’re dismayed at how little overall traffic you’re seeing in return for your efforts? Isn’t there more you can do to maximize those hits, and get the rankings you deserve when people are throwing your category up on Google? Why is some random YouTube video from 2005 of a water-skiing cat showing up before your site’s URL on the results pages? Don’t take it personally… just know that it’s time for the wholesale and retail specialist to harness the power of SEO marketing this season, and really make those eyeball-hours count for something! Also, don’t forget that Toptenwholesale.com and its network of sites (manufacturer.com, wholesaleu.com, offpricenetwork.com) help buyers to connect directly with their  wholesalers or manufacturer of choice. This is a great first step to ramping-up your SEO options!

Search Engines, Social Networks, Swine Flu

Monday, October 19th, 2009

If you thought social networks and search engines were only for tweeting buddies and finding product suppliers anywhere in the world . . . guess again. The fact that people search for medical information online, and blog or Twitter about their flu symptoms even before they see a doctor, is now the latest way to track the spread of epidemics. Like H1N1, or swine flu.

Those lab workers at Shanghai Institute of Biological Products in China are developing possible vaccines that may protect people from the swine flu virus. But, before vaccines can be administered to the right people, the pandemic bug must be tracked down. Just like forecasting extreme weather.

Enter: Internet Detectives
Here’s where Internet Flu Watcher Programs come in, including Google’s Public Flu Trends System (see below), HealthMap’s automated hourly web crawler that searches for flu information in seven languages, and Maryland’s Resident Influenza Tracking Survey fed with voluntary weekly health reports sent over the Internet.

You Want to Source Qualified Buyers and Sellers?

Tuesday, October 13th, 2009

Finding and sourcing qualified sellers and buyers can be the biggest – and initially the most prohibitive – obstacle for first-timers who want to break into the wholesale and retail game. It helps to remember that Toptenwholesale.com and Manufacturer.com are the leading wholesale directories and search engines connecting thousands of buyers and sellers daily. These B2B directories and platforms were designed to connect buyers  directly with domestic and international wholesalers and manufactures. There are over 100 different product categories to search from including: general merchandise, apparel, accessories, gifts, electronics, handbags, jewelry, toys, and more. Toptenwholesale.com and its network of sites (manufacturer.com, wholesaleu.com, offpricenetwork.com) can get you started down the path quickly and efficiently, because aside from technical issues that require specialized knowledge, and other major points that should be handled rather carefully (like taxes and import / export regulations), there is clearly one important thing that must be addressed, in order to really get going with those goals of making an online business or small store a reality:

Different Strategy for Buyers and Sellers Gearing up this Holiday Season?

Monday, October 12th, 2009
Never before has there been a time of such uncertainty and economic instability in the USA. For the wholesale and retail business especially, this is where it all comes down to a strong finish for the fourth quarter, or a weak ending that leaves a lot of people wondering what happened. There’s going to be some winners, and a lot of losers… but the ones who lose big are going to be the ones who didn’t change their strategy, and relied on pure luck to squeak by in 2009.

 

TopTen Popular Off-Price Products Being Outsourced This Holiday Season

Monday, October 5th, 2009

With the US Dollar shrinking rapidly, and a seemingly never-ending series of contradictions regarding the instability of the economy hitting all of the news feeds… it’s easy to see that this holiday season will present some interesting challenges to the wholesale and retail specialists that are trying to tie it all together in time for the major shopping wrap-up of 2009. General merchandise has always been a market with its upswings and downturns, but this time the numbers to focus upon are the forecasts for what kind of money will be spent by the consumer this season in specific areas like Christmas and party supplies… and how you can apply some smart spending of your own towards meeting their specialized demands, without resorting to too much guesswork.

TopTen Report: Be Ready for Black Friday… and Cyber Monday!

Monday, October 5th, 2009

It’s a brave new world we live in, and there has never been such a curiously amazing set of variables in the history of retail and wholesale shopping before. Let’s take a look at the old phenomenon of Black Friday, and put it up against the newer, Internet-driven market activity known as Cyber Monday. The two of these are basically about the same thing; they are used as indicators to ascertain the health of the economy… they provide direct insight about the general health of consumer spending… and they serve as a forecasting tool for the following year’s sales figures. However, this is where the two days of activity take divergent paths, and it’s crucial that the savvy wholesaler and retailer understands what drives these two markets independently… and what parts are best played in unison.

TopTen Hottest Wholesale Halloween Fashion Accessories!

Thursday, October 1st, 2009

Here we are, approaching the 2009 Halloween parties, gatherings, clubs, events, and other assorted fun… and it’s the same old problem your customers have probably run into before; they don’t have a thing to wear, and they’ve got places to be. There’s also a serious undercurrent of heavy-duty budgeting that will insidiously work its way into all of the holidays this time… so the smart wholesale and retail specialists should be ready to offer wholesale fashion accessories to build your sales!

Today’s consumers are looking to you to provide them with the wholesale fashion accessories that transform a lifeless, drab, and uninspired costume into one that leaves people wondering why they didn’t find the source first? Clue your customers in to your secret (well… not so secret, I hope) cache of bling and other things that will increase your item count, and push your sales volume a tad further than if you strictly tried to rely upon the outdated strategy of thrusting a ready-to-wear costume in front of the customer… expecting them to dutifully take it, with no further questions to ask.

TopTen Report: Security During Insecure Times

Thursday, October 1st, 2009

What makes your wholesale buyer or seller site feel safe? Are we spending too much time looking at the transaction, and not the system that supports it? Sometimes we do spend a lot of time and resources on setting up the sale… but not necessarily creating a feeling of security. It’s always a good idea to look at the shopping experience you offer your customers with a fresh set of eyes, so you can tailor it to meet the demands of today.

We’re hearing a lot of talk about the economy swinging upward, the improving health of the GDP, and a rebuilding of the country’s assets… we’re also hearing a lot of noise regarding the ’softness’ of the economy, and the second bubble bursting once those printing presses cool off after creating truckloads of fresh cash. Who’s right? Who knows what the answers are to the world’s ills? Who cares. As a wholesaler or retailer, you should hope for the best and prepare for the worst, in an effort to provide your customers with the highest level of security and value for their money. Those who protect their clientele will be rewarded later, as they are the ones who will be remembered for displaying a trustworthy and realistic mindset during these turbulent times.