3 Tips to Leverage Value Price Trade Expos
As soon as the books close on 2008 holiday sales reports, Value Price kicks off its first New York City Expo (January 11-13, 2009 at Jacob Javits Convention Center). Then, in early May, Value Price returns to Las Vegas (May 4-6, 2009 at the Las Vegas Convention Center); followed by a pre-Summer Season expo in Atlantic City (May 17-19, 2009 at Atlantic City Convention Center).
Seasonal Scheduling and Regional Trade Shows are Value Price Expo opportunities to enter the extreme value marketplace … leveraging off-price buying, staying competitive through a rougher economic climate, and meeting regional preferences.
1. Leverage Off-Price Product Sourcing
Exhibitors at VPExpo NYC represent major manufacturers/distributors across 30 product categories — housewares, consumer electronics, toys, hardware, health and beauty merchandise, sporting goods, apparel, luggage and gifts/novelties. Sellers include Mazel Company, Leon Korol, CWC Inventories, Wisconsin Toys, Consolidated International, X-S Merchandise and Liss Global … among many wholesalers, importers and manufacturers.
Timing is The Point: (1) Connect with sellers in Manhattan during the second week after ringing in New Year’s 2009. (2) Pick and Choose among the best Excess Inventory, Store Returns, Overstocks, ReSale Merchandise.
· If you doubt the off-price power of sourcing both new and resale value-priced products, take a look at advertising for Target chain stores and Burlington Coat Factory discount warehouses. Both crow about resale deals their buyers struck with over-stocked toy or clothing manufacturers. Who wins when returns/overstock merchandise is available through off-price product sourcing? Buyers, both wholesale and retail.
· Spend some time, post-Holiday Season 2008, at Value Price Expo NYC, and leverage the same value-pricing opportunities for your customers. Register by clicking Lady Liberty:
http://www.vpexpo.com/#VPX_NewYork
2. Multiply Contacts and Buy/Sell Opportunities
Value Price Expo the first week of May is timed to take advantage of related trade shows also running in Las Vegas:
Ø National Hardware Show
Ø Gourmet Housewares Show
Ø Off-Price Apparel Show
· Increase your return on investment – in contact/sales management, product sourcing strategy, buy/ sell opportunities – by entering the growing value-priced marketplace in the epicenter of North American conventions. Profit from proximity and co-located shows.
· Check out VP Expo Las Vegas by clicking the casino marquee:
http://www.vpexpo.com/#VPX_LasVegas
3. Meet Regional Preferences and Seasonal Buyer Needs
New to the Right Coast (East Coast), Value Price Expo Atlantic City is timed to the pre-Summer buying season (mid-May 17 to 19).
· Exhibitors/Sellers in Atlantic City are manufacturers or distributors whose inventories match regional demands – hottest-selling products — of Northeastern / Mid-Atlantic chain, retail and end-customer buyers.
· Tap Summer Season and East Coast buyer needs at VP Expo Atlantic City. Click the seashore:
http://www.vpexpo.com/#VPX_AtlanticCity




















