Amazon- the newest bachelorette

Amazon- The Newest Bachelorette

Most Fortune 500 companies have a headquarter in which they call home. The location acts as a centralized place in which the office and the people in it embody the company as a culture. It is there that decisions are made, plans to take over the world are developed, and where they threw a birthday party last week for Deb. Morgan Stanley has the Big Apple, Live Nation has Beverly Hills and Amazon has Seattle. And now, it looks like the latter will soon have another.

Looking for Love in a New City

The announcement of the Amazon search has sent cities into a tailspin. Amazon is the bachelorette and the mayors are the poor contestants all vying for her love. And, it is not without reason, Amazon’s love comes with the creation of 50,000 jobs and $5 billon in investment funds.

So it seems that they’re hard at work putting on the ritz. After all, no courtship is complete without an extravagant romantic gesture. Cities have been pouring their love into catchy videos peppered with cold hard statistics of low costs of living and great transportation. Talk about sexy. Danbury, Connecticut created the, “Danbury Difference” video and even Tucson, Arizona a 21-foot cactus, according to the NY Times.  According to the same report, Amazon doesn’t have an extensive set of requirements except proximity to an airport and walkability.

And The Final Rose Goes to…

New York is a great contender through the Economic Development Corporation according to Sourcing Journal Online. Also the sheer population will be to the cities advantage. The most populous city in the nation would be able to fill the 50,000 new jobs easier than most. In addition, they were already set to expand their fulfillment center in Staten Island. Not surprisingly so, Amazon’s first love Seattle isn’t willing to go down without a fight. They have been hard at work attempting to convince Jeff Bezo’s that home is where the heart is. And also where the convenience is.

So who will be final runner? Only time will tell, but some metropolitan areas have more of a chance than others. Whether or not you will be affected by the Amazon move to a city near you, we can all at least sit back, grab the popcorn and watch each city attempt to woo the largest online marketplace into a move of a lifetime. This really is a 21st century romance.


Author:  Christine Duff

Christine wants to live in a world filled with cutting edge fashion, beautiful words and and an endless supply of leather jackets and boots. A product development grad of FIDM, she was the Editor-in-Chief of MODE Magazine where she reignited her love of storytelling. She has diverse experience within the industry with trend research, art direction and styling editorial spreads. She gained her most notable experience working in Los Angeles at the satellite operation for GQ and Vogue Thailand. Christine is passionate about social science and the role it plays in the consumer goods industry and apparel in particular.


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