Want a slice of Amazon’s Success? Avoid These Third-Party Seller Mistakes

Amazon is poised to take over the world, some may believe it already has. With over 100 billion in sales in 2016 and the owner Jeff Bezos starting his own space tourism company, he may actually take over the universe. For this reason, you may want to get yourself a part of the the Amazon pie as a third-party seller. Before you get started make sure you do not fall into these easy pitfalls that can get your store kicked off the site faster than you can say “same-day shipping.”

 

Amazon Policy Violations (That you might not think are)

  1. Only one seller account is allowed per amazon seller. You may apply for an extension if your business truly requires it.

 

  1. Directing customers back to your personal website/store is a violation and considered double dipping since you’re already taking advantage of their customer base. CPS Strategy metaphorically called Amazon a “closed ecosystem,” which is the best way to look at it.

 

  1. Self-explanatory, but bears repeating as many sellers have been penalized for paying for positive feedback. It delegitimizes not only your store’s customer reviews, but for all products and services on Amazon as a whole.

 

  1. No product images are allowed with borders, watermarks, texts or descriptions. No cartoons or sketches are allowed.

 

  1. Multiple items that are sold separately are not allowed in the same product image photo. It can be misleading to a customer.

 

  1. No late shipping. Amazon is known for efficient shipping and seller’s unreliable shipping estimates taints the brand image as a whole.

 

  1. Do not overcharge for shipping. Customers usually have a gauge of what shipping should cost for items they ordered. It will end up making your store look untrustworthy more than anything.

 

 

Amazon is a unique marketplace that acts as its own retailer business in addition to third-party marketplace, creating a larger supply of products. Becoming a seller opens up one of the most extensive customer bases of any e-commerce company to your product. With a little business savvy and following a few guidelines you may be able to give Jeff Bezos’s a run for his money.

 


Author:  Christine Duff

Christine wants to live in a world filled with cutting edge fashion, beautiful words and and an endless supply of leather jackets and boots. A product development grad of FIDM, she was the Editor-in-Chief of MODE Magazine where she reignited her love of storytelling. She has diverse experience within the industry with trend research, art direction and styling editorial spreads. She gained her most notable experience working in Los Angeles at the satellite operation for GQ and Vogue Thailand. Christine is passionate about social science and the role it plays in the consumer goods industry and apparel in particular.


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