Made to order fashion

Amazon’s New Patent: First of its Kind in Fashion

The latest news in the saga of Amazon taking over the Earth, is that the online mega marketplace just received a new patent. This new patent completely changes the way they do fashion and could even be an industry disrupter.

Made to Order Fashion?

Amazon’s foray into fashion started 2016 when they started their own private label brands for men, women and children. In addition, later this year, they will add undergarments and accessories to the lines. This business model proved successful enough for them to venture into their own production house, making them vertically integrated in that sector. This new patent, which Amazon applied to in 2015, is for a manufacturing system that creates garments on demand when an order is placed. The system is the first of its kind which prints textiles, cuts the fabric and then goes through an assembly line where the garments are finished. The process is concluded with cameras that automatically take product photos.

Targeting Millenials 

Day by day, item by item, Amazon has added to the ever-increasing threat to the brick and mortar store. The group who has used their buying power to thrust Amazon into this level of success are millenials. The group aged 18-34 years old have grown accustomed to ordering everything from their college textbooks to their household items through their Prime memberships. Clothing may seem like a leap given that you cannot try on a t-shirt or a dress through a computer screen. However, the millennial block has been a big facet in the already growing Amazon fashion department. Older generations express concern over the loss of being able to touch and try on the clothes, but the younger generations don’t to the same extent.

Leave it to Amazon to come up with one of the most revolutionary manufacturing systems the fashion industry has seen. There is no stopping this company and what the future holds for them. With their booming success with their private label, and soon to be vertically-integrated system, this new model will no doubt be a surefire success.

Author:  Christine Duff

Christine wants to live in a world filled with cutting edge fashion, beautiful words and and an endless supply of leather jackets and boots. A product development grad of FIDM, she was the Editor-in-Chief of MODE Magazine where she reignited her love of storytelling. She has diverse experience within the industry with trend research, art direction and styling editorial spreads. She gained her most notable experience working in Los Angeles at the satellite operation for GQ and Vogue Thailand. Christine is passionate about social science and the role it plays in the consumer goods industry and apparel in particular.

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