Appreciating Mom on Her Day


The National Retail Federation says moms will get the royal treatment this year. Its survey shows consumers will spend $15.73 billion on Mother’s Day this year, an average of $139.14 compared to last year’s $122.16.

A whopping 84.5 percent of consumers plan to celebrate Mom’s Day, and they’ll spend their money thusly:

  • $1.6 billion on clothes and accessories (37.0%)
  • $2.1 billion on jewelry (32.8%)
  • $2.3 billion on flowers (72.4%)
  • $3.1 billion on a special dinner or brunch at their favorite restaurant (61.0%)
  • $1.3 billion on a trip to the spa or beauty salon (19.7%)

Other popular gifts include:

  • Greeting cards (86.8%)
  • Gift certificates (39.3%)
  • Books or CDs (29.3%)
  • Housewares or gardening tools (18.5%)
  • Consumer electronics or computer related accessories (11.3%)

Here’s where consumers will shop:

  • 37.5% will purchase at a specialty store like florists, jewelers or electronics stores
  • 24.0% will shop at a discount store
  • 29.0% will go to a department store
  • 2.9% will buy from a catalog
  • 20.0% of consumers will shop online

Men will spend the most on Mom’s Day, as the average male shopper plans to spend $172.91, compared to $107.18 planned by women shoppers. Here’s the age breakdown:

  • 25-34 year olds will spend $151.42
  • 35-44 year olds will spend $147.30
  • 55-64 year olds: $138.14
  • 18-24 year olds: $137.73

Complete details from the National Retail Federation site.

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