Claudia Bruemmer

Claudia Bruemmer is a contributor to the TopTenWholesale Newsroom. Experience includes: Copy Editor SearchEngineLand (2012-present), Managing Editor ClickZ (1998-2001), Editor SearchEngineWatch (2007-2008) and freelance writer/editor since 2001 for SEMPO, ImediaConnection, SearchMarketingStandard, SearchEngineGuide, BruceClay and other sites. Prior to online work, Bruemmer was a Tech Writer for many years.

Articles by Claudia Bruemmer

Las Vegas OFFPRICE Show February 17-20

It’s that time of year again, when all apparel buyers travel to Las Vegas to connect with wholesale suppliers and off-price specialists to get a peek at the latest closeouts, overstocks and return merchandise. The twice yearly OFFPRICE Show is held in...

  • Record Week for Online MerchantsComScore reports online retail sales shot up 53% in the five-day week ending the Friday before Christmas compared to the same period last year. Encouraged by free shipping offers and later cutoff dates for guaranteed delivery, shoppers pushed the final...
  • DallasMart Trade Show in February 2013Attention all buyers: if you’re looking for brand name closeouts, general merchandise, dollar items, dollar plus item, novelties, toys, etc., you need to visit the Dallas Mart Trade Show in Dallas, Texas February 5 through 7, 2013. This Show will...
  • 5 Tips for Optimizing Your Mobile WebsiteMobile devices are now ubiquitous around the globe. In fact, experts predict mobile search will overtake desktop search by 2015. In some countries, such as China and India, this has already happened. That means every web merchant should think about...
  • Holiday Cross Channel Shopping Increases RevenueSince November 1, online shoppers have spent about $35 billion so far this holiday shopping season. That means ecommerce holiday spending has increased almost 13 percent (12.9%) more than last year for the same period, which was 31 billion, according...
  • Site Search, SEO & Mobile Can Drive Sales in 2013At year end, it’s time for Web merchants to take a look at their online marketing strategy for the coming year. According to recent research, site search is at the top of the list, followed by using SEO and mobile...
  • Optimizing for Tablets and SmartphonesWhile tablets and smartphones differ in how and where they are used, they have a lot in common. It goes without saying that Web merchants must optimize for these devices as usage increases; however, they must use different search marketing...
  • Miami Wholesale Expo Announced by ASD Trade ShowTopTenWholesale reports the producers of ASD Trade Shows just announced they are going to launch a new regional expo, the Miami Wholesale Expo, to be staged at the Miami Airport Convention Center from September 30-October 2, 2013. The Miami Wholesale...
  • Mobile Commerce Is Becoming MainstreamMobile devices have become a necessity for shoppers, whether they’re price checking on Amazon while shopping in a store (showrooming), or conveniently purchasing on an iPad or tablet from the comfort of home. Recent comScore research shows 37% of shoppers...
  • LA/Long Beach Port Strike EndsAfter eight days and billions of dollars in lost trade, the LA/Long Beach port strike has ended. Upon a day of federal mediation, the ILWU clerical workers agreed to a tentative settlement. According to Mayor Antonio Villaraigosa, federal mediators from...
  • How B2B Marketers Can Improve Conversion RatesThe chart below from the Marketing Sherpa 2012 Website Optimization Benchmark Report shows the average website conversion rates broken down by industry. The Importance of Your B2B Website This is the center of your online marketing efforts. Paid search ads...
  • Los Angeles Port Strike Spread Wreaking Supply Chain HavocA strike by clerical workers at the Port of Los Angeles and Long Beach which started yesterday is continuing for the second day. This closes down the country’s busiest port, which is the entry point for 40 percent of the...
  • B2B Marketers Use Content MarketingAccording to the latest research, B2B marketers are spending more on content marketing, using more of the tactics, and distributing more content on social networks than they have been in the past. However, the study found B2B marketers aren’t sure...
  • Mobile Options: Website or Apps?Consumers are always on-the-go these days, and one of the best time-saving-activities of all time is shopping — especially during the holiday season. So, the question is: what’s the most effective way for web merchants to increase their mobile presence?...
  • Online Sales Up Over Store SalesWeb retail sales increased 29.3% for Thanksgiving Day and Black Friday, while store sales remained flat, according to comScore and Chase. comScore predicted today’s Cyber Monday sales will likely be the holiday season’s biggest day for online shopping. Black Friday...
  • Merchants Offer More Discounts, Believe US Economy Will ImproveAccording to a survey of 40 online retailers conducted by consumer research firm BIGinsight and Shop.org covering the period from Sept. 25 to Oct. 11, 97% of web retailers will offer some kind of special promotion over the Thanksgiving weekend,...
  • 2012 Export Award Winner Is Our Own John StanleyAs many of you know, John Stanley has been a columnist for Top Ten Wholesale News for over two years, writing about the retail industry based on his expertise from presenting conferences and training retailers around the world. His last...
  • Tablets & Smartphones to Rule in Holiday ShoppingDid you know 27% of tablet- and smartphone-owning consumers plan to use them for their holiday shopping this year? That’s what was reported in a survey of 2,523 online adults ages 18 and older conducted by Harris Interactive for CouponCabin.com....
  • Optimize Your Site Search for the HolidaysAll web merchants want customers to be able to purchase easily from their sites, especially during the holidays. But, are they ensuring their customers can quickly find what they need on their sites? Is it easy for customers to compare...
  • Ecommerce Growth Bodes Well for Holiday ProfitsGood news for web merchants: ecommerce growth is up 15.4% in the third quarter (comScore), and it’s bound to keep climbing with the holiday season coming up. Ecommerce grew 15% in the second quarter, and this marks the eighth consecutive...
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China's Crackdown on Pollution Creates Concern China’s Pollution Crackdown Creates Concern

China is known to be one of the Earth’s highest polluting countries. With one of the largest populations and as one of the manufacturing capitals of the world, the heavy emission of greenhouse gasses is inevitable. All things considered, they...