John Stanley

John Stanley is a coach, consultant, author, speaker and trainer. He has been described as the 'Retail Guru' and he has also been described as the leading horticultural consultant in the world today. That is because his skills in perishable retailing : food, plants, flowers and pets, anything that cannot be put on a shelf and ignored , in fact, apply equally to all fields of retailing . That specialist skill translates easily across all retail industries including library and tourism.

Articles by John Stanley

It’s Time… Put your Prices Up

The financial market seems to be changing daily, the political sector seems uncertain and the economy is shaky. It is time for action. Retailers will be thinking of numerous tactics that they can adopt to grow gross profit. Over the...

  • retail, retailing, local retailersYour Retailing Community: Ghost Town, Clone Town, or Home Town?[businessandleadership.com] The futurists predict that retailing will get more challenging rather than less challenging. A recent report by the Retail Council for Research in the UK predicts that 20% of retailers will disappear in the next five years. The reasons...
  • 12 Months of Christmas: A Retail OpportunityChristmas is the busiest time of the year for many retailers, therefore  if we could develop a year round Christmas of sales the retailer and consumer should be happy. Imagine if Christmas was a year round event. The stock turn...
  • The Changing Consumer and How That Changes the Way YOU Do Business: Part 12013 will see the continued pace of change. Consumers are more demanding and are changing their demands. Over this series of articles I will review some of the changes taking place and how it will impact your business. Everyone Loves...
  • Building Your Retail Success OpportunitiesMany retailers have found 2012 to be a tough year. What will 2013 be like? Will it see an improvement or will retailers continue to see consumers keep more money in their pockets or wallets?     There are only...
  • The Customer Is Your Marketing DepartmentRemember the days when larger retailers had marketing departments and those departments developed the marketing strategies for the businesses? Companies tried to decide their own destiny. Today, consumers have changed the rules and marketing is becoming more and more controlled...
  • Provide Memories, Don’t Sell ProductI read an article about an American retailer called American Girl in a recent edition of the Australian e-newsletter and subsequently made a note that when in Chicago, this is a must visit shop for me. It’s not because I...
  • New Retail Trend: Community MarketingToo many retailers are doing what you do, and as a result, you are losing market share. If there were fewer competitors in your retail category, you would be far better positioned to grow your market share. That was the...
  • Learning from Retail Innovation in NewfoundlandNewfoundland may not be the first place you would think of when it comes to retail innovation, but every part of the world has its surprises. I was recently in this part of the world looking at retail innovation. Before...
  • Retail Awards Provide Winning StrategiesI recently had the honor of being a judge for some retail awards. It allowed me to analyze what is happening in retail land across a number of different aspects of marketing. It really highlighted the fact that the winning...
  • Increasing Sales Is a GiftImagine being in the food and beverage industry and developing a new product. Your product would be one of approximately 19,000 new products launched annually in the food and beverage sector in the USA alone. Or, imagine you were introducing...
  • Safety FirstVolvo cars. If I mention that word what ideas and words come into your mind? You would probably think Swedish, luxury, comfort, and I bet most of you also thought safety. If I said Qantas, you would probably think Australian,...
  • The Art of Messaging and Product PlacementI was recently speaking at a conference where one of the other speakers talked about the art of branding. He used a well know soft drinks company as an example of the art of product messaging and placement as part...
  • The $62,000 CommentA report was recently released showing that women shoppers would think more favorably of retailers that load their purchase into the car than those that don’t. These women mentioned it was one of the highest customer service offers that would...
  • Top Ten Ideas from a Group of Farm RetailersI have just finished speaking at the FARMA Conference in Edinburgh, Scotland. This conference was a mix of a tour, trade show and conference and was an opportunity to study retailing in this sector. Prior to the conference, I walked...
  • 2012: The Year of the “E”The Year of the Dragon, the Last Year of the Mayan Calendar, the Year of Aquarius, the Year of Order, the Year of the Personal Brand… 2012 has been given more tags as a year than any other. In my mind, this is the year of the “E.” Many of the business challenges and opportunities that face retailers this year seem to start with the letter “E.”
  • Creating an Interaction with Your Customers in 2012by John Stanley One of the keys to maintaining a successful business is interaction with the consumer. Most of us rely on face to face interaction, and alas, it often fails as we are relying on a number of people...
  • Top Ten Retailing Ideas of 2011Retailing for Christmas 2011 is now behind us, and many forecasted it would be one of the more difficult Christmas trading periods we have had for a number of years. In the lead up to Christmas, I travelled through Europe and the Americas and found that retailers and businesses were coming up with novel ways of creating ideas for the consumer experience. These are the top ten ideas I discovered.
  • Learning About Customer Service from the Hotel IndustryI probably spend more time in hotels than most people. Hotels are an excellent environment in which to find out what not to do and what works in customer service that can be translated into any retail sector.
  • How to Keep Being a Retail LeaderIt takes time to become a recognized leader in retailing, but the slip down the ladder can happen rapidly. This really came home to me when Tiger Woods came to play golf in my home town of Perth this week. After 623 weeks as the best golfer in the world, he slipped rapidly to 56th in the world.
More Articles

China's Crackdown on Pollution Creates Concern China’s Pollution Crackdown Creates Concern

China is known to be one of the Earth’s highest polluting countries. With one of the largest populations and as one of the manufacturing capitals of the world, the heavy emission of greenhouse gasses is inevitable. All things considered, they...