Don’t Drop That Shopping Cart! Top Ten Wholesale Tips for Online Retailers and Wholesalers
Monday, October 26th, 2009
Online sellers take note -– New study research shows that up to 70 percent of online shoppers will abandon their shopping cart or purchase transaction BEFORE they click the Submit Order button. That’s a 70% Rate of Shopping Cart Abandonment, according to a company specializing in abandonment tracking software (SeeWhy).
Online wholesalers/retailers and e-tailers who face this online seller challenge also need to know that the rate of Lost Sales (abandoned shopping carts or incomplete purchase orders) has increased in 2009 over sales transactions completed vs. abandoned from 2005 to 2008.
Primary Reason? Buyers have more alternatives: Comparison Shopping Sites let buyers move easily between sellers, product sources, and search devices (smart phone, laptop, desktop) to comparison shop.
Top Ten Wholesale thinks every wholesale merchandise seller or online retailer can capture lost sales revenue and stop abandoned shopping cart pile-ups. Here are tips on Trusted Sites, Steps of the Online Buyer/Seller Process and Meeting Online Buyer Needs that say . . .







