Nicole Reyhle

Nicole Leinbach Reyhle is an experienced retail and wholesale professional with a passion for small businesses. After working many years in merchandising, marketing and management roles, Reyhle founded Retail Minded retailminded.com in 2007. Her professional blog is recognized as a “Retail Thought Leader” by Forbes.com and Reyhle is an adjunct professor at Columbia College Chicago, teaching retail, marketing and writing courses.

Articles by Nicole Reyhle

Refreshing Merchandising Ideas For Furniture Manufacturers

Furniture Manufacturers often have staples in their product assortment that make merchandising seem – dare I say it – stale. Luckily, there are some quick, easy to do updates that can help enhance your showroom or trade show displays that...

  • Top Ten Twitter Tips For Retailers and ManufacturersTweeting. Ah, the complexity of how to do it. What do you tweet about? When do you tweet? For that matter, why do you tweet at all? For retailers, manufacturers, vendors, wholesalers and manufacturer representatives, Twitter provides an outlet for...
  • Affordable Holiday Decor IdeasYou’re on a budget. We get it. These days, who isn’t? The last thing you want to do is ignore the holiday trend of festively decorating your store for the holiday season. So rather than break your bank to look...
  • Ways To Keep Your Employees Happy Beyond Extra CashSure, a bonus is nice. A raise is even better. But beyond adding dollars to your employees paychecks, there are many things you can do to help keep your associates happy. Retail can be a demanding job both physically and...
  • Display Ideas To Increase Sales At Check OutPOP. This means more to retailers than just the sound of a balloon popping, but rather it identifies the POINT OF PURCHASE area in your store. Considering this is where money is being exchanged for products you sell, I often...
  • Walking Trade Show Floors… A Buyer’s ChecklistThe aisles at trades shows can often be overwhelming. Booths start to blend in, people start to look the same and, dare I say it, your feet often start to kill (as much as you try to avoid that). A...
  • Tips To Prepare For a Trade Show BoothIf only getting ready for a trade show was as easy as 1-2-3. Unfortunately, the list of what you need to do can get into the 100’s. However, the more prepared you are and the more often you attend trade...
  • Let’s Talk Twitter… AgainDo you tweet? Hope so. In this crazy world of technology driven consumers and social media, Twitter has leveraged itself to be a key component in the retail marketing mix. If you haven’t already dove into the world of tweeting,...
  • Attracting Buyers When You Are A New WholesalerYou had the idea. You created the product. Now what? As a wholesaler, getting your foot wet in the retail industry can be easy. But getting both your feet soaking wet in the world of retail isn’t always as easy...

Kidswear Giving Boost to Brand Profiles

Traditional menswear and womenswear has been stagnant, and in some cases declined in the last decade. The rise of fast fashion has trampled many middle-tier brands faster than you can say “Zara” or “H&M” three times fast. Luxury has not...