Marketing

Deliverability is always a challenge for web marketers, especially B2B marketers. Return Path’s “The Global Email Deliverability Benchmark Report, 2H 2011 found that 11 percent of B2B email is classified as spam. Email deliverability can be problematic for B2Bs because of the unique challenges of sending to corporate domains. It can be hard to understand why one message will be accepted in the inbox while another goes into the spam …

Search engine optimization is a popular and effective Internet marketing strategy. In fact, Marketing Sherpa found it is used by more marketers than any other marketing tactic. While many ecommerce merchants understand the value of SEO, they may not realize they need to optimize every single product page. Since SEO can help your ecommerce businesses thrive, optimizing all your product pages for search engines is an important step for gaining …

On May 16, Google announced the launch of its Knowledge Graph technology, which is designed to provide users with the information they seek quickly and alongside search results. Google will now answer queries by searching information in its database and other web sources, along with aggregated user behavior to predict user intent. The Knowledge Graph offers users options on the right side of the search results page providing in-depth information …

By the end of the year, consumers will be checking email on their mobile devices while waiting for the bus or in a doctor’s office rather than from a PC in the home or office, according to new research from email services provider Return Path. Wholesalers and manufacturers should be aware of this study and know how to optimize their sites to drive mobile traffic from their email marketing campaigns. …

According to the 2012 Social Media Marketing Industry Report, B2B marketers are not only using social media; they are succeeding with it. This report contains a snapshot of how B2B marketers are using social media and the benefits they’re gaining from it. The report suggests that devoting 6 hours a week to social media marketing can build your brand and help improve sales. According to the study, over 93 percent …

I recently had the honor of being a judge for some retail awards. It allowed me to analyze what is happening in retail land across a number of different aspects of marketing. It really highlighted the fact that the winning strategies could actually be a model we should all be looking at and adapting to our own needs. The GFC (global financial crisis) is now old news, and the world …

E-retail growth is faster than that of traditional retailers and is moving toward pre-recession levels. What makes web-only retailers more profitable than traditional retailers and consumer brand manufacturers? Web-only retailers can invest and optimize marketing and operations to stimulate growth without being distracted by the necessity of optimizing other channels in their overall strategy. E-Retail Growth Approaches Pre-Recession Levels Online retail sales increased about 17 percent in the first quarter …

JCPenney, The Gap and Nordstrom have all closed their Facebook storefronts. While some retailers haven’t had good luck with Facebook commerce, shopping site TheFind recently launched its social shopping app Glimpse, a Pinterest-like app based on Facebook Likes. Social shopping apps could be changing the way people shop online. The Glimpse app mimics Pinterest in certain aspects − it’s about social discovery and very visual. Images and videos are instantly …

Online shoppers love free shipping. A study by global business consulting firm AlixPartners LLP found that online shoppers care more about getting free shipping than avoiding sales tax. They don’t mind waiting a little longer for their orders to be delivered as long as they can save the cost of shipping. The AlixPartners Home-Delivery Shopping Survey, which polled 1,000 adults nationwide between March 22 and 25, found that respondents were …

It’s becoming harder to attract attention on Twitter, which is rumored to have 500 million registered users and puts out about 340 million tweets per day. Twitter is the go-to platform for breaking news that attracts journalists, politicians, celebrities, businesses and you name it. And it’s a great platform for wholesalers to get visibility and referral traffic.   Twitter Provides Simplicity, Speed and Visibility: The power of Twitter is its …

Global Village Concerns (GVC) helps market and brand schools and other non-profits by building a fundraising platform that also brands the client organization. This is achieved through a proprietary, social ecommerce engine, B1selfShop.com, which creates a social network of the organization’s existing community to raise revenue supporting its cause. Creating Brand Identity: Global Village Concerns provides a fundamental shift in the way that schools and non-profit organizations raise money. At …

We wrote earlier this month suggesting that wholesalers and manufacturers could take advantage of Pinterest. Now we have an example for you. Surya, a manufacturer of area rugs and home accessories, launched some pretty awesome design boards on Pinterest last week. It didn’t take long before the company had 148 followers on Pinterest, while its “High Point 2012 Spring” board had 270 followers (as of the morning of April 26). …

Imagine being in the food and beverage industry and developing a new product. Your product would be one of approximately 19,000 new products launched annually in the food and beverage sector in the USA alone. Or, imagine you were introducing a new plant to the gardening community and competing with over 250 other new plants being introduced in the same year. It is easy for me to tell you that …

Are you losing money every day because you don’t do a great job of selling products and services on your site? As business becomes more competitive on the web, e-merchants need to grab attention and engage prospects quickly. One way to do that is with compelling product videos posted on YouTube and on your site. Posting videos on YouTube is a powerful way to turn prospects into customers. Video can …

Retailers, wholesalers and manufacturers in the beauty, clothing, fashion, design, jewelry, or any other lifestyle business, can get great exposure with high-quality photos of products and services on Pinterest. This new social networking site allows users to post online image collages to share on pinboards with other Pinterest users. It’s easy; it’s fun; it creates traffic; and it’s the latest rage. One thing that attracts users to Pinterest is its …