SEO/SEM

Search engine optimization is a popular and effective Internet marketing strategy. In fact, Marketing Sherpa found it is used by more marketers than any other marketing tactic. While many ecommerce merchants understand the value of SEO, they may not realize they need to optimize every single product page. Since SEO can help your ecommerce businesses thrive, optimizing all your product pages for search engines is an important step for gaining …

On May 16, Google announced the launch of its Knowledge Graph technology, which is designed to provide users with the information they seek quickly and alongside search results. Google will now answer queries by searching information in its database and other web sources, along with aggregated user behavior to predict user intent. The Knowledge Graph offers users options on the right side of the search results page providing in-depth information …

As many advertisers know, landing pages either convert or they don’t. If a landing page fails to convert, there are a number of solutions that can improve performance. Read on for eight tips that can help you improve your landing page conversion rate. When you have a landing page that isn’t converting optimally, take a look at  the elements below that may require attention for increasing your landing page performance. …

Google+ has been growing at a rapid pace, having reached 90 million users in early February. It’s time for suppliers and retailers alike to be aware of the impact of the Google+ algorithm change. As Google search becomes more social with +1, every business needs a Google+ business page because your Google search visibility and brand engagement depend on it. What does a Google+ business page look like? Below is …

Even though your B2B site may be getting decent organic traffic, are your visitors getting access to every asset that can help close the sale? Visitors and prospects may not find that helpful video demonstrating the different ways to use fashion scarves  if you don’t optimize all your assets for SERP visibility. Yet that video can help you sell more product. Many wholesale suppliers and manufacturers, are focused on optimizing …

Google’s new privacy policy (starting March 1) is generating a lot of negative response from both users and legislators for targeting ads to users based on their interests and relationships online. That’s because the information harvested from user data across Google products can greatly impact not only Google Ads but also Search Results − which have become a major force in advertising. Google’s new privacy policy says that once a …

The Retailers & General Merchandise industry was #2 among the industries that spent the most on Google AdWords in 2011, according to research by SEM software and PPC service firm Wordstream. Finance & Insurance and Travel & Tourism were the #1 and #3 top spenders, respectively. Larry Kim of Wordstream analyzed Google AdWords spending to see which industries and companies spent the most on Google advertising last year. Kim created …

by Claudia Bruemmer Last week, Google introduced some new features in search results that make search more social and tie in with its Google+ social network. This latest change is called Search Plus Your World. The new features will display personal results in the SERPs, mostly from the Google+ network. Search Plus Your World is available to users who are signed in to Google and searching on https://www.google.com in English. …

Suppliers and Retailers have heard about the advantages of rich snippets and what an informative, detailed SERP listing can mean for traffic and conversions. While it can be a lot of work to use the correct formatting that results in these rich SERP listings, those who use WordPress can get a variety of free plug-ins that create the code for you.

While Search Engine Optimization tactics evolve over the years, the good old basic tactics remain valid. That means keyword research, search-friendly URLs, Title tags, Meta descriptions, headers, great content, images with Alt tags, optimized videos and linking. As Google and other search engines continue to tweak their algorithms to benefit users, wholesalers must think about satisfying the needs of their users as well as search engine robots. This article will review traditional SEO tactics that can be used to create great pages for top rankings.

The way we search on the web is changing as new search engines make social networking a part of the search experience. New search engine Blekko allows searchers to use their Facebook friends to filter web queries. Montage from Microsoft’s Future Social Experience Labs (FUSE) allows users to gather recent web content on a specific topic, making a digital album of their links for sharing on Twitter or Facebook.

Search Engine Optimization (SEO) is a technique used to optimize your website’s on-page and off-page factors in order to rank more favorably in search results. You can use SEO Best Practice techniques to drive more business to your site from customers who never heard of you before finding you in the search results pages.