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It’s becoming harder to attract attention on Twitter, which is rumored to have 500 million registered users and puts out about 340 million tweets per day. Twitter is the go-to platform for breaking news that attracts journalists, politicians, celebrities, businesses and you name it. And it’s a great platform for wholesalers to get visibility and referral traffic.   Twitter Provides Simplicity, Speed and Visibility: The power of Twitter is its …

We wrote earlier this month suggesting that wholesalers and manufacturers could take advantage of Pinterest. Now we have an example for you. Surya, a manufacturer of area rugs and home accessories, launched some pretty awesome design boards on Pinterest last week. It didn’t take long before the company had 148 followers on Pinterest, while its “High Point 2012 Spring” board had 270 followers (as of the morning of April 26). …

What makes Las Vegas the world’s greatest tradeshow venue? For openers, it has 10.6 million square feet of exhibition space. This includes the 2.3 million-square-foot Las Vegas Convention Center where ASD Las Vegas takes place twice a year in March and August. With a venue like no other, Las Vegas reigns supreme and has been North America’s top tradeshow destination for 17 years, hosting over 19,000 meetings, conventions and other …

I was recently speaking at a conference where one of the other speakers talked about the art of branding. He used a well know soft drinks company as an example of the art of product messaging and placement as part of the key elements of getting the customer to buy into a brand. The speaker discussed the fact that most suppliers deliver the product to the retailer and hope that …

by Claudia Bruemmer Last week, Google introduced some new features in search results that make search more social and tie in with its Google+ social network. This latest change is called Search Plus Your World. The new features will display personal results in the SERPs, mostly from the Google+ network. Search Plus Your World is available to users who are signed in to Google and searching on https://www.google.com in English. …

Email marketing has been around since the early days of the Internet and is still one of the most popular and cost-effective ways to reach your wholesale customers and prospects. While some may believe email is strictly a direct response marketing tactic, think again. Email campaigns can extend beyond sales and conversions into branding with customer conversations, feedback and customer engagement.

Shopping by smartphone has grown significantly over the past year, and that means general merchandise vendors can take advantage of creating compelling mobile emails for their subscribers. The tips below can help B2B marketers put together mobile emails designed specifically for smartphones that can help boost conversions.

SearchEngineLand reported that Google released some data based on their mobile query growth records over the past few years and made some projections for the upcoming holiday shopping season: “44 percent of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates.” In other words, Google believes that 44 percent of total search volume in the U.S. will be generated by smartphones.

We at TopTenWholesale are pleased to announce that Forum Publishing Company, publishers of Retailers Forum Magazine and Swap Meet Magazine, is being honored for their 30th year of service to the industry at a special ceremony to be held September 11th, 2011 in New York City.

As most of you know, running an AdWords campaign can be very competitive depending on the popularity of your keywords. It can also be very confusing for small business owners (SMBs). Wouldn’t it be nice to have a tool where you could compare your campaigns to your competitors or find out what’s wrong if yours aren’t performing? There’s a new free tool that does just that and can also tell you how to improve your campaigns. This is a review of the AdWords Performance Grader, which lets you audit your PPC accounts to improve your campaign performance.

With 87 percent wireless penetration in the United States, wholesalers and retailers can both gain by using mobile marketing to reach their customers and prospects. SMS (short message service) is one of the most effective mobile marketing channels in the advertising realm. That’s because of its simplicity, widespread adoption and extensive reach. All cell phones can receive SMS, which means you can reach 5 billion subscribers worldwide – a great way for wholesale and retail merchants to reach their target market.

As wholesalers and general merchandise suppliers know, word of mouth is a powerful thing. When buyers have a choice to make, they like to turn to their friends and colleagues because they trust the people they know. On the web, word of mouth has become “word of click.” Similar to the Facebook “like” button, Google +1 provides suggestions from friends and colleagues by showing recommendations online in the form of +1s in the SERPs. It’s faster and simpler than getting the good word in conversations around the water cooler. Soon, Google +1 will also be seen on Google AdWords ads.

Google just introduced a new tool that can help wholesalers and general merchandise suppliers with reputation management, adding another social layer to its search services. The tool is called Me on the Web and allows anyone with a Google account to monitor their personal information on the web by creating email alerts that are delivered as soon as the information is found by the Google search bot.

We gave wholesalers and general merchandise suppliers a heads up about Google +1 in April, and now the Google Blog is offering +1 buttons that can be placed on any web page via a short code snippet. While the code and button is supported in over 40 languages, the +1 activity is only showing on English-language search results on Google.com at the moment. Eventually, Google plans to expand +1 globally.

One of the main priorities of TopTenWholesale.com is to give users a powerful base upon which they can build traffic rankings and increase visibility in a tremendously competitive environment. Search-based tools like Alexa will undoubtedly give anyone an edge in gaining a foothold, and here are some tips that can help to make that goal a reality in less time, and with less work.