by Claudia Bruemmer Last week, Google introduced some new features in search results that make search more social and tie in with its Google+ social network. This latest change is called Search Plus Your World. The new features will display personal results in the SERPs, mostly from the Google+ network. Search Plus Your World is available to users who are signed in to Google and searching on https://www.google.com in English. …
Email marketing has been around since the early days of the Internet and is still one of the most popular and cost-effective ways to reach your wholesale customers and prospects. While some may believe email is strictly a direct response marketing tactic, think again. Email campaigns can extend beyond sales and conversions into branding with customer conversations, feedback and customer engagement.
Shopping by smartphone has grown significantly over the past year, and that means general merchandise vendors can take advantage of creating compelling mobile emails for their subscribers. The tips below can help B2B marketers put together mobile emails designed specifically for smartphones that can help boost conversions.
SearchEngineLand reported that Google released some data based on their mobile query growth records over the past few years and made some projections for the upcoming holiday shopping season: “44 percent of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates.” In other words, Google believes that 44 percent of total search volume in the U.S. will be generated by smartphones.
We at TopTenWholesale are pleased to announce that Forum Publishing Company, publishers of Retailers Forum Magazine and Swap Meet Magazine, is being honored for their 30th year of service to the industry at a special ceremony to be held September 11th, 2011 in New York City.
As most of you know, running an AdWords campaign can be very competitive depending on the popularity of your keywords. It can also be very confusing for small business owners (SMBs). Wouldn’t it be nice to have a tool where you could compare your campaigns to your competitors or find out what’s wrong if yours aren’t performing? There’s a new free tool that does just that and can also tell you how to improve your campaigns. This is a review of the AdWords Performance Grader, which lets you audit your PPC accounts to improve your campaign performance.
With 87 percent wireless penetration in the United States, wholesalers and retailers can both gain by using mobile marketing to reach their customers and prospects. SMS (short message service) is one of the most effective mobile marketing channels in the advertising realm. That’s because of its simplicity, widespread adoption and extensive reach. All cell phones can receive SMS, which means you can reach 5 billion subscribers worldwide – a great way for wholesale and retail merchants to reach their target market.
As wholesalers and general merchandise suppliers know, word of mouth is a powerful thing. When buyers have a choice to make, they like to turn to their friends and colleagues because they trust the people they know. On the web, word of mouth has become “word of click.” Similar to the Facebook “like” button, Google +1 provides suggestions from friends and colleagues by showing recommendations online in the form of +1s in the SERPs. It’s faster and simpler than getting the good word in conversations around the water cooler. Soon, Google +1 will also be seen on Google AdWords ads.
Google just introduced a new tool that can help wholesalers and general merchandise suppliers with reputation management, adding another social layer to its search services. The tool is called Me on the Web and allows anyone with a Google account to monitor their personal information on the web by creating email alerts that are delivered as soon as the information is found by the Google search bot.
We gave wholesalers and general merchandise suppliers a heads up about Google +1 in April, and now the Google Blog is offering +1 buttons that can be placed on any web page via a short code snippet. While the code and button is supported in over 40 languages, the +1 activity is only showing on English-language search results on Google.com at the moment. Eventually, Google plans to expand +1 globally.
One of the main priorities of TopTenWholesale.com is to give users a powerful base upon which they can build traffic rankings and increase visibility in a tremendously competitive environment. Search-based tools like Alexa will undoubtedly give anyone an edge in gaining a foothold, and here are some tips that can help to make that goal a reality in less time, and with less work.
Wholesale Clothing is always in demand, but lately the trend has shown sales falling for new orders of clothing that comes at a time when consumers are cooling their wallets from the holiday rush, and vendors are scrambling to prepare to strut their stuff at a series of seasonal trade shows. The big push is on, to secure big profits from this wholesale category that never goes out of fashion.
Social Media has become an integral part of the internet. Over one billion people use Facebook to engage with other people and connect with brands. Twitter has connected users all over the world with their specific interests like discussing politics or following their favorite sports team. LinkedIn is the social network to connect with co-workers and colleagues; its all business. You should be using LinkedIn to increase your business network’s …
Flea markets are a great place to resell liquidation goods because they are by definition, a place where consumers go to find great deals in everyday items. The concentration of buyers looking for cheap alternatives to department store products makes flea markets an excellent place to move a large amount of inventory consistently; but a flea market table alone won’t make the sales for you. While there are hundreds of things you can do to increase your profits, here are some ideas that once implemented, can greatly increase the number of products you sell and the profits you’ll see.
GazoPa is a similar image search service in open beta by Hitachi that can be very useful for clothing manufacturers and buyers, as well. People can search images from the web based on their own photos, drawings, web images and keywords. GazoPa enables users to search for a similar image from characteristics such as a color or a shape extracted from the image itself.
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News Contributors
Claudia Bruemmer
Claudia Bruemmer is the Chief Editor of the TopTenWholesale Newsroom. Experience inclu ... more »
Jason Kole
Jason Kole is the VP of Business Development at Kole Imports currently working to make ... more »
Jessica Wang
Jessica Wang is a certified PRC attorney in Shanghai, China. Jessica graduated from Na ... more »
John Stanley
John Stanley is a coach, consultant, author, speaker and trainer. He has been describe ... more »
Karla Villalobos
Karla Villalobos has more than 7 years experience in B2B marketing. Currently, she is ... more »
Nicole Reyhle
Nicole Leinbach Reyhle is an experienced retail and wholesale professional with a pass ... more »
Roger Rappoport
Roger is the leader of Procopio's Emerging Growth and Technology Practice Group. He ha ... more »
Rueben Marley
Based out of China since 2006, Rueben Marley has a unique and first-hand perspective o ... more »



















