Videos

Are you losing money every day because you don’t do a great job of selling products and services on your site? As business becomes more competitive on the web, e-merchants need to grab attention and engage prospects quickly. One way to do that is with compelling product videos posted on YouTube and on your site. Posting videos on YouTube is a powerful way to turn prospects into customers. Video can …

A recent study by comScore and EXPO reveals that professionally-produced video content used in tandem with user-generated product videos is highly synergistic in driving sales. When combined, the two media drive higher sales levels than when used alone. The study examined results of a campaign that included a combination of a professionally-produced how-to video along with a user-generated product video created and submitted by an actual product user. The study’s …

TopTenWholesale’s newsroom has been publishing wholesale and retail news over the last six years, and our blog has been around since 2005. What articles do you think caught the attention of our readers over the last 12 months? To refresh your memory, below are the articles and highlights for our most popular stories of 2011.

Demonstrating your products with video can boost online sales. It’s fun, entertaining and accessible for viewers and merchants alike. Videos are a big aid to making purchasing decisions, and they can be fairly easy to create. As a result, many web merchants are making product videos to increase conversions. Video can also give your site more visibility in search results. However, some online videos leave a lot to be desired. Below are some tips for making effective product videos.

Online retailers and general merchandise vendors are adding video to their websites because they know video can boosts sales and conversion rates. Well scripted videos can also reduce shopping cart abandonment and product returns. However, it’s not enough to simply post a video on your website. Merchants must know how to optimize their videos for better user engagement, know what metrics to monitor, and then further optimize the videos to improve performance. Below are five tips for optimizing your videos for better engagement, maximizing video performance and increasing product sales on ecommerce sites.

As a wholesaler or retailer, you likely have a lot of images of general merchandise and all kinds of products on your site, and many of you also have videos. If you’re not optimizing these digital assets, you are leaving top rankings on the table for your competitors. By using SEO tactics to optimize your images and videos, you can attract more traffic and sell more products. Below are seven tips for optimizing the images and videos on your site.

The world of wholesale novelties and gifts has been a lucrative and enduring business, bringing the best of low-cost goods together with a fun-filled theme that makes some unlikely sales possible in a wide variety of markets. Finding the best of the suppliers who have an outstanding selection at discount prices can become a challenge, if turning to the Internet’s search engines is the first step. Instead of doing needless legwork, there are some sources that make the hunt for great wholesale novelties easier than possibly imagined.

Unless you’ve been sleeping under a rock in the middle of a remote desert for the last few years, you are probably noticing some huge, eye-catching, and powerful changes to the Internet as we know it. We’ve seen things like the deployment of sophisticated VPNs and proxies to help honest businesspeople thwart countless awkward attempts to hamper communications in Internet-restrictive countries like China, and all of us have marveled at the array of new technology like simple-looking but completely Earth-shattering tag clouds, cutting-edge SEO devices, and interoperability features of Web 2.0 environments as they come to the surface. It’s looking like the floodgates are not only opening up… they’re virtually blasting apart, and the Internet community is ready to rise to the challenge, as the torrents of fast-flowing waters of technology surround us. In this kind of situation, there are only two kinds of Internet-based businesses: those who will sink, and those who will continue to swim as they find themselves surrounded by countless new opportunities!

Another retail opportunity makes itself known, as one of the best wholesalers in the business brings glass products to their customers by doing it even better than ever before, offering a new and improved retail division that will undoubtedly make a huge difference to dealers of all sizes who want to bring the elegance of glass ware and other glass items to their own customers. Here is the information you will need, to learn more about a great wholesaler who gives you the clear advantage.

Top Ten Wholesale went to ASD/AMD Las Vegas and, maybe, should have launched satellite cameras and Big Picture macro lenses to take in all of the huge ASD/AMD trade show from March 15 to 18. Fortunately, trade show directors (big shout out to Chris, Dell and many others!) streamlined show navigation and traffic, with special market sections across four trade shows at all three venues. We could focus on person-to-person …

Ebay has long been the go-to site for sellers and bargain hunters alike, and the annual Ebay Live summit provides an opportunity for ebay enthusiasts to hobnob with fellow buyers and sellers and Ebay head honchos. Attendees spent time visiting with exhibitors and had the opportunity to discuss Ebay’s new policies with the Powers That Be themselves. The new policies, most of which will go into effect in July, are …

Sometimes staying ahead of the tech curve leaves loyal customers behind. Online DVD-by-mail rental leader Netflix plans to stave off technological extinction by shifting away from mailbox DVDs and, instead, streaming entertainment directly to set-top boxes, delivering films on demand. With a click of the remote, Netflix subscribers with high-speed Internet connections and the right set-top box get instant cinema … sans storage disk. The good news is that the Netflix set-top …