by Claudia Bruemmer

Answerbase.com provides the technology that powers Community Q&As for big brands like Edmunds.com. Q&A communities can be used by businesses of all sizes because it’s a great way to create an active online community that allows you to engage visitors on your site while they interact by asking and answering questions. This activity helps bring users back to your site, as they create user-generated content that ultimately draws more visitors from search engines. Q&As are a great asset because you get traffic and links while creating good will and trust for your site.

Answerbase co-founder James Arnold tells us you can add a Q&A community to your website in a matter of minutes. “Our Q&A platform lets visitors on the host website ask questions and get relevant answers,” said James. “It’s a great way to create an active online community.” When you add a Q&A community to your site, you allow visitors to engage with your site and with each other. The content that’s created gets indexed and helps attract unique visitors from search engines.

When you allow visitors who know about your products and services to support others looking for such information, you are allowing subject-matter experts in the community and on your team to provide qualified answers to those seeking advice. This type of community-driven support raises your stature in the industry and can lead to the kind of networking among participants called social media. Engagement in social media can have unexpected benefits for everyone concerned.

We asked James to explain how a Q&A platform attracts new visitors. “The platform attracts new visitors because each question asked generates a new page with search engine optimized page titles, URLs, and descriptions,” said James. “These factors are used by search engines to rank websites,” he explained. “Since people with some of the same issues are likely to use search engines to find solutions, when the Q&A content displays in search results, it has the potential to bring new visitors to the host site,” he added. Evidently, when users get to the host site after a query, they either find the answer to their question, or ask another question, again drawing more traffic to the host site. So the Q&A system benefits the current visitors while attracting new visitors, and that’s how the Q&A platform works.

Answerbase refined its Q&A software over the years by serving some of the leading online brands. Therefore, the Answerbase SaaS (Software as a Service) solution brings enterprise-level power to websites of any size. All of the tools, functionality and benefits that larger companies have enjoyed for years are now available for small companies and blogs.

When asked what makes Answerbase software better than its competitors, James said, “We offer lower startup costs, and there is no platform installation or maintenance. Our system has significantly shorter deployment time and gets automatic upgrades and optimizations. But the best part is that it frees up time for the site owner and staff.”

Lastly, we asked James about the benefits of Q&A communities. He said one of his clients put it best, “This thing is an SEO cash cow.” Other customers have said, “it exceeds expectations by 500 percent, “sends many unique visitors every month,” and “it’s a hard core A+,” according to James.

To sum it all up, Answerbase allows users to become active on the host site, creates new content, develops links, and drives new visitors to your site so they can join in on the fun. That, in turn, creates even more traffic as new users get involved.

Contact for more information:
James Arnold
Phone: 201-345-5567
Email: james.arnold@answerbase.com
Website: http://www.answerbase.com