2007 March

Internet Retailer’s Mystery Shopping Study conducted by the E-Tailing Group shows that rich media, coupons and themed merchandising areas are the top choices for retail web sites making customer-focused improvements. This annual study is based on a survey of 100 retail web sites. Results reflect online trends toward the use of emerging media online. For instance, online audio files were found on 41 percent of sites, quite an increase from …

Quite often, we see data that shows online searchers driving offline sales. However, recent research shows that the reverse is also true: offline marketing channels can drive online commerce. A recent BIGresearch study by the Retail Advertising and Marketing Association (RAMA) shows that sales are affected by what people see in various offline marketing channels as well as what they see on the Internet. When asked what triggers online merchandise …

Most marketers are aware that in today’s Internet environment, consumers participate in creating the brand message. They do this by expressing themselves on the web and by purchasing the brands they can relate to. It’s your job to make your brand attractive to consumers by anticipating and fulfilling their needs. Consumers in Control: Consumers are at the helm. They are personalizing the way they shop, interact and communicate. They are …

We reported on the dollar stores hot retail sector in February. Now Dollar General, a public company, has agreed to a buyout offer from private-equity firm Kohlberg Kravis Roberts in an agreement that will take the discount retailer private. Dollar General shareholders must yet approve the deal but the company’s board recommends that its shareholders vote for it. The company estimates the deal could close in Q3 this year. While …

Wholesalers in the pet care industry should know that pet products has been one of the fastest growing niche retail markets for several years now. The overwhelming success of the retail chain Petco is a testament to the economic prowess of puppies and the people who love them, as is the fact that more than half of all American homes have at least one dog or cat. A more practical …