2007 April

To keep current on conducting your PPC campaigns, you should know that both Google and Yahoo announced changes in their pay-per-click advertising programs. Google has a new metric in AdWords and Yahoo Panama is requiring shorter descriptions. Additionally, Google just launched a Pay-Per-Action program beta. Google AdWords Impression Share Google AdWords will start providing a new metric, Impression Share. According to Google, this statistic is available at the campaign and …

Over One-third (36 percent) of U.S. Internet users go to Wikipedia for information, according to a new nationwide poll by the Pew Internet & American Life Project. As you know, Wikipedia is the citizen-generated online encyclopedia that shows up consistently for so many search engine queries. The survey also shows that Wikipedia is more popular among well-educated users than it is among those with a lower level of education: 50 …

The mobile ad network AdMob, along with mobile web designer Andy Moore, have launched a free mobile plug-in that can be used with the WordPress blogging tool. Announced Wednesday at ad:tech San Francisco, this tool makes it easy for users to create mobile-friendly WordPress blog content. So far, over 150 WordPress bloggers have been testing the new plug-in, which extends blog content reach to mobile phones. If you run ads …

Consumer privacy groups led by the Electronic Privacy Information Center filed a complaint with the Federal Trade Commission to block the merger of Google and DoubleClick based on privacy concerns. The groups want the FTC to force Google to adopt stricter privacy guidelines regarding the amount of personal data organizations are allowed to collect and store. These restrictions would be similar to those existing in Canada and the European Union. …

Google recently added new features that further personalize Google queries for users logged into a Google account. These new features reduce the need to type in specific queries to get the information you want. Both of these are available to Search History users. The new features enhance your level of personalization and are tied to your past search behavior. They do not actually alter the SERPs you get with a …

Internet retailers are spending more to get better results with search engine optimization (SEO) and pay-per-click advertising (PPC). Internet Retailer surveyed 245 web merchants and found they prefer search marketing to other marketing channels including affiliates, email marketing and direct mail because of better performance. When this same study was conducted two years ago, researchers found that search marketing was used by relatively few. Only 21 percent of web merchants …

In spring, a young dude’s fancy turns to love. However, a chick’s fancy turns to shoes. You can get shoes galore on the web, and retail consumers have a host of choices. They can even get bargains like free shipping and discounts – that’s the beauty of the web However, when it comes to shoe wholesalers, you want to buy from trusted sources. You look for quality brands and convenient …