2007 August

By Crystal Silvas Bald Guys Rock, LLC, which can be found at www.baldguysrock.com, is a fun but inspirational company whose main goal is to empower the bald and the beautiful. Their core values encourage natural beauty in all of its stripped-down glory, adopting a minimalist but optimistic view of the world. We should embrace who we are regardless of our outward appearances. We shouldn’t hide our perceived flaws from the …

Presented by Mr. Nir Arie A big sister company to 1 Fashion Clothing Inc., its headquarter is right at the heart of the prestigious Garment District in downtown Los Angeles, California. Big Deal 4 U, a wholesaler of women’s stylish clothing and accessories, is frequented by smart shoppers from all over the world for its known rock bottom prices. Wholesale clothing inspected and approved for quality and style without having …

By Crystal Silvas With forty years of experience, Hayes Specialties Corporation is a leader in the Direct Import industry. With such a vast selection of merchandise they are able to suit the needs of just about any kind of business. One of their specialties is wholesale toys. They are one of the largest importers of toys and other novelties in the United States, and they pride themselves on discovering hot …

Any international retailer can tell you that it’s damn near impossible for them to open up their own stores in China. The differences in our cultural traditions and economic practices are so dissimilar from Chinese tradition and economy that retailers are presented with many insuperable challenges. Without the right partner or knowledge, international retailers risk diluting their brand equity, especially when they don’t effectively adapt their business models to the …

ASAP Show is pleased to announce the 9th edition of the ASAP Buying Trip to China and the 3rd Edition of Fashion International Trade Show (FITS). The eleven-day trip will take place Friday October 19th through Monday October 29th. Participants are advised to depart from the U.S.A. or E.U. to arrive at Pudong Airport in Shanghai where they can check in to their hotel. The buying trip will include visits …

By Crystal Silvas With over twelve years of experience under their belts, CEO Jerry Phlippeau and VP Joe Harzheim really knew what they were doing when they created Flipo Group USA, a manufacturer, distributor and importer of unique and original consumer goods. With products like flameless candles, pet blinkers, and scrolling belt buckles, your virtual tour through Flipo.com will be one you won’t soon forget, and neither will your customers …

By Crystal Silvas With the important holiday selling season looming just around the proverbial corner and a series of highly publicized toy recalls in the not-so-distant past, several multichannel toy merchants are re-evaluating the product mix, making toy-testing information available on their Websites or adjusting their search marketing strategies with a focus on making consumers feel safer about buying toys. Some toy retailers generate almost half of their business between …

By Crystal Silvas With warehouses in both the U.S. and Canada, Symak Sales Co. Inc. has been putting customers first for over six decades, providing fast and efficient service to customers allover North America. With a superabundance of over 6,000 different products, orders are shipped with over a 98% completion rate with virtually no back-orders. Primarily a dollar store supplier, they offer a vast selection of quality discount wholesale merchandise …

For over a decade the Internet has been changing the way we do business, but most critics underestimated how much it was really changing consumers. A stronger, savvier consumer has emerged. This consumer has ever-rising expectations and increasing demands, both online and off. We’re in a tidal wave of change as it relates to marketing and branding. Traditional businesses and brands can no longer say, “That’s a Web thing.” We …

By Crystal Silvas The folks over at SilverandCZ.com have been supplying quality stones to manufacturers for over twenty years and expanded into the finished jewelry business about seven years ago when they began supplying to wholesalers and distributors. Their Website was launched about three years ago and was redone this year to sell to stand alone jewelry stores, gift shops and flea marketers. Specializing in wholesale sterling silver jewelry, this …

By Mike Jennings, GENCO Marketplace Your business depends on being able to source quality products from wholesale liquidators at a good price. There are great deals to be had, but it helps to be an informed buyer. Here are some rules to follow: #1 – Source from stable, financially sound companies There are few barriers to entry in the wholesale liquidation industry. Consequently, you encounter the rare company that wants …

By Marie Marra Actress Reese Witherspoon, in her “Legally Blonde” film role as Southern California fashion maven turned Bostonian and Harvard Law student, outlined the Apparel Buyer’s Challenge: “Whoever said ‘peach’ is the new ‘pink’ was truly deranged.” To buyers of women’s, men’s and youth apparel, forecasting color trends two or three seasons ahead can seem like a random turn of the roulette wheel. Fortunately, we improve our bets by …

By Marie Marra In the ongoing commerce saga of Bricks Vs. Clicks and Online Auctions, how you source your inventory is becoming a point of friction, especially in the category of accessories, such as jewelry and handbags. “eBay is like a modern-day yard sale,” noted John Devlin, an attorney representing Big Box retailers Home Depot, Nike and Nordstrom. Attorney Devlin, in “Online Resellers Worrying Some Retailers” by Elaine Hughes (August …

By Marie Marra One reason to allocate more marketing budget on customer retention, as opposed to customer acquisition, is simply spelled ROI (Return on Investment) or ROAS (Return on Advertising Spend): It costs 10 times more to find a new customer than it does to keep a present customer satisfied. That’s from Nadjii Tehrani, a customer relations management specialist with Customer Inter@ction Solutions. That 10-times factor at the marketing bottom-line …

By Marie Marra School-aged children and parents are doing their annual back-to-school rituals:  Subject notebooks, pencils, pens and folders: Check.  List clothes and shoes that still fit; Fill in gaps with new sale-priced clothes: Check.  Replace last year’s tired lunch box: Check.  Find the latest knapsack, book bag, backpack, messenger bag, over-sized purse: Not Yet. Off-price, overstock and surplus resellers of school supplies and carry-alls are …