2007 October

Online marketers have long been advised to use social media sites – including MySpace, Facebook, YouTube, Yahoo! and Google Groups, Gather, MeetUps.com, Craig’s List et. al — to achieve search marketing goals: • To learn real users’ real search terms for your products and services, in order to build PPC Keyword Ad Groups; • To leverage the Better Crede of user-generated product reviews, recommendations and community-rated content related to your …

First, why rhinestone jewelry? Because this isn’t the so-so “maybe I want it” type of goods—this is must-have jewelry memorable occasions in life demand. After all, putting money out to buy inventory is a risk. Nobody wants a closet full of jewelry that doesn’t sell. They want baubles that move and build sales volume. They want something to take to the bank for all the risk and hard work. Look …

By Crystal Silvas ChinaGrabber LLC, founded in 2005, is a U.S. based manufacturing and sourcing company based in Portland, Oregon. A successful supplier of electronic merchandise, they are the only distributors of DigitalRise MP3 and MP4 players in the United States. As their name suggests, much of their product is sourced out of China through the aid of strategic partnerships. For those of you seeking direct and reliable sources of …

By Crystal Silvas Although Handbags Importer and Wholesaler Corporation was established eight years ago in 1999, the folks running the company have been a part of the fashion industry since 1965. With over forty years of experience under their belts, they are considered leaders in the area of fashionable wholesale handbags and belts. With a staggering collection of wholesale bags, purses, belts, wallets, shoes and other wholesale accessories, Handbags Importer …

This month has been one of the busiest for Shoenet.com. That’s because we have teamed with Apple to offer the iPod Touch FREE with purchase. The iPod Touch is the hottest electronic device on the marketplace today. With each purchase of only $3000.00 Shoenet.com will send the iPod Touch to you for free. It is just one of the ways that Shoenet.com is always working to bring their customers the …

Google announced a new distribution channel for marketers on October 9 that may offer benefits to all interested parties. First, Google gets content for its AdSense publisher network, plus the opportunity to finally make ad revenues from its ownership of YouTube video site. Second, search marketers get another channel to distribute their ads and messages to targeted audiences, without developing a new or expensive ad creative campaign. Third, users get …

It is believed that holiday sales will be growing by four percent this year to $447.5 billion. According to the National Retail Federation (NRF), this represents the slowest holiday growth since 2002. In a holiday preview called “Hot or Not: A 2007 Holiday Preview,” the NRF’s Scott Silverman said that while this year’s holiday growth is expected to grow more slowly than in past years, it will still be up …

Attention marketers: Have you given your advertising program, product literature and other customer information a check-up lately? Even new technologies require basic communications strategies and implementation to be considered effective. I recently needed information about a manufacturer of technology products, so I sought out its Website. I eventually found and landed there (though I think “beached” or “crash-landed” would be a more accurate description.) In over 40 pages of “content”, …

Tooks are cool new beanies and headbands featuring built-in removable headphones. Tooks were born in the spirit of winter sports but can be used for just about any activity where people listen to music, such as biking, hiking, jogging, skiing, or working out. Tooks also make great promotional items for businesses and are very popular as personal gifts (consider your Christmas shopping done!). Tooks International was founded in Denver Colorado …

It’s official. Yahoo! Search announced upgraded features on October 2, including a menu of suggested additional information on a searcher’s topic, and adding multimedia search results (photos, audio and video) to the text links and web sites listed in Yahoo’s standard search results.This follows Microsoft Live Search’s September 26 announcement: expanding its search index four-fold and ignoring search query spelling glitches to provide quicker and deeper Instant Answers. Live Search …