2008 April

The latest La Moda in world apparel design and retailing is to offer customized clothing options … buying made-to-measure clothing online. Online product customization was touted as The Next Big Thing during Internet Bubble 1.0. Those were the Prehistoric Web Days of the late 1990s up through 2001, when the ability to display and online order special shoe colors, select T-shirt artwork and design your own car model (from a …

Wholesalers, importers and resellers of apparel, licensed clothing or toys, footwear, accessories, jewelry and general merchandise have specialized marketing needs, online and offline. If you don’t have budget to hire a digital marketing agency — but can no longer self-manage online ad accounts — it’s time to find a search marketing / ad services provider who understands the needs of wholesalers. There is a growing, competitive pool of wholesale publishing, …

Times of economic contraction are no time for wholesalers to cut back on marketing and advertising. Entrepreneurs in our industry have to market differently, with more flexibility, more wholesale/retail branding, and by digging out prospects in new places. But even steely-eyed economists do not advise heading to the bunkers or pulling marketing budgets when the going gets tough. Here is why. Japanese kanji for Crisis is Danger + Opportunity. With …

Nielsen Online’s latest green marketing study measured buzz in social media/blogs who focus on sustainable business: Production Process, Waste, Fair Labor/Trade Procurement, Sourcing and Shipping’s carbon footprint across the globe. That may sound a little crunchy granola to wholesalers focused on price points, breaking lots, shaving dropshipping costs, etc. But aggregate consumer demand for greener lifestyles is marching up the supplier chain, to manufacturers above us and retailers below. Nielsen’s …

Amid the competitive world of online wholesale clothing distribution, Apparelus.com sets itself apart from its competitors by offering more top-quality clothing and accessories at the lowest prices. The wide range of clothing and accessories available through their expansive online catalog consistently impresses Apparelus.com customers. Additionally, their discount prices are reliably low, and their expert customer service support cannot be beat. The shopping interface at Apparelus.com stands out for its convenience …