2008 November

Get more prospects to your site to increase holiday traffic and seasonal sales. Here are five easy tips to tune up search marketing activities, web site visibility and seasonal emailings for better returns on your time and marketing investment.   1. Use Holiday Key Words at the Web Site Rewrite Introduction Copy on a main landing page to include Holiday key words: Christmas, Hannukkah, Kwaanza, gifts, giving, presents, spirit of …

The University of Michigan tracks customer satisfaction levels with nondurable household goods: apparel, athletic shoes, breweries, cigarettes, food manufacturing, pet food, personal care and cleaning products and soft drinks. Of interest in the latest satisfaction pulse check: Even in the current “tough economy,” the customer satisfaction index dipped only 0.1% (one-tenth of one percent) during 3Q 2008. Overall, it currently pegs at 75 on a 100-point scale. Founder of the …

Time is Right Now — the waning weeks of 2008 — for wholesale and retail entrepreneurs to make New Year’s Business Resolutions: Recharge Marketing Plans Stalk Hot Merchandise Trends and Brands Before Buying Take This Tax Break Before December 31 Take a Break: It’s Not All Doom & Gloom. Niche and Segmented Markets Still Live. 1. Recharge the Marketing Plan Still searching for uni-size undies and SmartPhone batteries that never …

ASD/AMD stages the nation’s largest merchandise trade shows – matching-making Buyers and Sellers, Exhibitors and Attendees – who are sourcing gifts, jewelry, variety and general merchandise. The comprehensive ASD/AMD portfolio connects manufacturing and wholesale sellers with buyers for independent retailers and international chain stores. They’ve been organizing the ASD/AMD Marketplace since 1961. Flip through cyber-pages on the ASD/AMD show this past August and walk through an easy graphic tool from …

Tough times call for smart marketing solutions. Remember the Good Old Days? Commodity gold prices pegged at “only” $500 an ounce back in August 2007. Then gold jumped to $850 on world markets in a short three months. (See Gold Jewelry Keywords at 850 Per Ounce.) These days, barely one year later, gold prices flirt with $1,000 per ounce.Here’s a handful of smart marketing solutions from successful Jewelry Wholesalers who …

Buyers and sellers at all points in the jewelry chain – from designers, manufacturers, importers and wholesalers to chain and department store jewelry buyers, auction merchants and eCommerce dropshippers – can source the right styles at the right prices at trade shows.Even a full-service and well-trafficked online catalog/order site can be kicked up a notch by meeting leading jewelry wholesalers and buyers face-to-face, scanning trends and doing the deals that …

What’s a Trend-Typed Gift? Here is a short list, plus wholesaler, reseller and merchandise search sites to source and stock these Very Now Gift ideas. Fashionista: Those who absolutely must have the Latest-and-Greatest or One-of-a-Kind gifts.The premier trade show for leather apparel rocks Milan every Spring. (See Winter Style Preview: Boho Biker Look from our Newsroom last June, which sifted through Fall 2008/Winter 2009 collections for leather trends.) Some show-goers …

Consumer broadcast media is already warning Holiday 2008 shoppers: Black Friday starts three weeks early this year. Black Friday is traditionally a mad dash to malls, Big Box retailers and other brick-and-mortar stores the day after Thanksgiving to scoop up deeply discounted merchandise and sale-priced hot gift items … while sale supplies last. Hurry! What has also become a tradition is running radio anecdotes or newspaper photos showing long lines …