2009 March

Search engine giant Google announced improvements to its search technology on March 24, 2009, that will help searchers find what they’re looking for and will also suggest other topics that are closely related to a searcher’s request. The Google upgrade uses “concept technology” acquired from a tech company, Orion, which Google bought two years ago. According to Google’s official Blog: This acquired search technology “… can better understand associations and …

Top Ten Wholesale went to ASD/AMD Las Vegas and, maybe, should have launched satellite cameras and Big Picture macro lenses to take in all of the huge ASD/AMD trade show from March 15 to 18. Fortunately, trade show directors (big shout out to Chris, Dell and many others!) streamlined show navigation and traffic, with special market sections across four trade shows at all three venues. We could focus on person-to-person …

The Returns, Salvage and Liquidation marketplace can be a win-win, profitable way for merchandise wholesalers and resellers to turnover excess inventory. Overstocks of brand name apparel, department and chain stores carrying excess holiday inventory, off-price buyer deals and discount-seeking retail customers all come out ahead. For buyers and sellers new to the Returns marketplace: Note re-labeling, de-labeling and selling restrictions on returned merchandise. (Tips below.) First, here is a cautionary …

Keywords rule in successful search marketing, at every level, from manufacturer and wholesaler to retailer and customer. Keyword enrichment of ad copy, web landing pages, search directory listings and search marketing also filters out top-ranking product sellers from bottom-feeding losses. Of Spider Bots and Buyers Online marketing trend trackers and analysts reach the same conclusions: Marketing budgets continue to move from offline media channels (newspapers, print, TV) to online media. …

This is part 2 – Marketing Strategies for Wholesale Buyers and Sellers – of our Search Marketing Series. See part 1 at Search Marketing 1: How Top Sellers Acquire Ready-to-Buy Customers. Search Marketing 2 > Marketing Strategies for Wholesale Buyers/Sellers: Branding, Product Sourcing, Advertising ROI Manufacturers, Wholesalers, Distributors and Retailers carve out distinct stages of the buying and selling chain. Simply copying and reformatting marketing strategies that work in the …

New buyers (from boutique, international, internet retail segments) … a 10% bump in trade show attendees … great off-price product sourcing for quality apparel (basic, branded, designer), accessories, footwear and jewelry. The February Off-Price Specialist Show – part of Las Vegas Fashion Week — ran from February 15-18 in the Venetian Grand Ballrooms. This show ensured that buyers, retailers, exhibitors, sellers and industry professionals all brought it home, drawing more …

Buyers and Sellers who stalk the best wholesale deals in Apparel and Accessories always track the latest trends. Here’s an illustrated “cheat sheet” to the trends in Men’s and Women’s apparel for Spring 2009. These hot trends glided down Fashion Show catwalks … were copied by designer look-alikes to sell at lower price points … and crowded into fashionista industry sites and blogs. And, just to close the trend circle …

Search Engine Marketing 1 > Search For Measurable Returns & Performance-based Ads Business owners who source products online and buy B2B from manufacturers, wholesalers and merchandise resellers know exactly what they want from their search efforts: · The right business-useful information, · Focused on their own product/industry category, · That returns leads and resources they can use right now. In a recent survey of more than 500 professionals (The Vertical …

Entertainment media companies who profitably wholesaled DVDs and CDs during better times – but are NOT in the Big Box Retailer supply pipeline – can adapt to shrinking prices and sales in the current consumer buying slowdown. Here are tips to survive and, possibly, thrive in today’s media supplier environment from the vice-president of both marketing and purchasing for Spinning Disc Entertainment. See how Spinning Disc launched dropshipping, new product …