2009 October

There’s a whole world of mysterious data-crunching and numbers-based information being passed around out there… and while most of it is not very interesting to look at, some of it can come in pretty handy for the wholesale and retail specialists who want to see what kind of traffic is being generated by all of that heavy-duty marketing through their sites, as well as promoting online sales initiatives. Take a minute to read the story, and see what we have to say about why you should use these tools of analytics, measurements, and tracking to work for you…

Online sellers take note -– New study research shows that up to 70 percent of online shoppers will abandon their shopping cart or purchase transaction BEFORE they click the Submit Order button. That’s a 70% Rate of Shopping Cart Abandonment, according to a company specializing in abandonment tracking software (SeeWhy). Online wholesalers/retailers and e-tailers who face this online seller challenge also need to know that the rate of Lost Sales …

While everyone’s scrambling around trying to get the best deals in town, you should be offering it to them! Wholesale and retail specialists everywhere can make the most of the confusion, as long as you become the one place for shoppers to take a rest, and cool their heels. Are you streamlining and optimizing your site for the best shopping experience, or will customers drop in… and quickly drop out without clicking the ‘buy’ button? Read the story to see what you can do to increase your online holiday sales…

SEO is a scary word for some… for a good reason… because for the non-technical people out there, it’s a lot like listening to somebody explain how a combustion engine works. Powerful SEO marketing this holiday season doesn’t have to be an unattainable goal for you, and this story should give you a few great ideas to make your site run smoothly as it increases in visibility, and gets more buyers to notice you! Read on to find out more…

If you thought social networks and search engines were only for tweeting buddies and finding product suppliers anywhere in the world . . . guess again. The fact that people search for medical information online, and blog or Twitter about their flu symptoms even before they see a doctor, is now the latest way to track the spread of epidemics. Like H1N1, or swine flu. Those lab workers at Shanghai …

This is the big question that everyone in the wholesale and retail business asks at some point… the one question that keeps most people from even attempting to set up an online shop… and even drives others away from meeting their expectations and goals in an industry that generates millions of dollars annually. So… where do you find good suppliers, and how do you source goods for your online enterprise? Read on to see what I have to say about selecting the right channel for your company, learning about the rules and regulations, and dealing with payments, as you set out to make your mark…

Looking for the magic bullet, or the lucky charm that instantly makes everything okay in this dangerous economic environment is not just a waste of time… but it will get you out of the race to successful wholesale and retail goals in a big hurry. So, what can you do? Read on to see what I have to say about China’s part in all of this, and what you need to know in order to keep ahead of the competition…

From cosmetics to cookware, there are a lot of goods to be sifted through in the never-ending search for products that will make your wholesale and retail business blow up this holiday season! Christmas will be a time for careful planning, and those who go beyond party supplies and general merchandise will be growing their customer base, rather than reducing it… without taking wild swings in the dark, or being uninformed about what trends are making their appearance this year. Read on to find out what I have to say about the hot Off-Price products that will be outsourced during this holiday season…

This is the year of old methods that don’t work so well… and the age of new methods that shape the wholesale and retail strategies for years to come. Are you going to do next to nothing, and let opportunities slip past you, as the end of 2009 brings innovators to the forefront? Finding usable market data can be a challenge these days, and it’s actually a little hard top predict things… especially when so many of the established sources are holding onto a position of forecasts that predict flat growth for holiday-season online retail sales of roughly $29.2 billion, the same as last year. Which way will the pendulum swing for you? Read on to see another TopTen list of ways you can be ready for Black Friday and Cyber Monday…

Accessories are the rage… they always have been, but never like today. While some people focus on a one-size-fits-all approach, the ones who are truly in the know will always tell you that accessories are the secret to making a statement. Be the one to supply your customers with accessories that sizzle… and read on to find out what the hottest ones are for this holiday season.

Safety is always a concern for anyone doing business on the Internet… but sometimes it goes beyond simply offering the best encryption and financial services. A feeling of security comes in awfully handy during the pre-shopping and shopping phase, and definitely makes a difference as to how large the amount of the purchase can become. Competition is becoming fierce these days, as the wholesale gurus know that getting consumers to make their choice is now virtual playing field that spans more variables than ever before. Read on to see some data I’ve put together for you, as you continue to build trust with your customers, one sale at a time…