2009 December

We are in the wholesale and retail business… and we are all very aware of the selling power behind designer-inspired merchandise that gives the people on a budget a chance to sport the latest trends without refinancing their homes for the cash. This story asks the question: when is enough too much in the fakes game? Read on to share in some of my discoveries as I report the news about shanzai culture in the PRC…

Everyone’s trying to find, attract, and engage new customers. It’s really the name of the game most of the time… but are you paying adequate attention to the customers you’ve already done business with? Does your new marketing address any of their needs – and more importantly – does it reward those who have been loyal to you? In this story I’ll explore some of the little tips and tricks you can use to keep your existing customer base right where you want them, and how to spot some weaknesses in your system that might be driving them away. Read on to see more…

There’s good sites in the wholesale business, and then there’s better ones! Exploring some sites can feel a bit like getting lost in the back room of a discount superstore during the holidays, with clutter, disorganization, and utter chaos being the theme. Taking a look at a great example of a no-frills site that performs well is always a good idea, especially when you need some ideas to make your own site a better experience for the road-weary customer. Read on as we take a look at what WholeSaleFashionSquare.com is doing to make things a little smoother…